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Carl Lewis and Kevin Hart meet the super fast Alfa Romeo Giulia Quadrifoglio during the Breaking2 Together event by NIKE:


The "Breaking2 Together" event it was organized by Nike with over 330 runners who collectively attempted to break the 2-hour record for the marathon. The challenge took place in Piazza del Duomo, which was turned into a race track for the occasion, and saw great interest from the general public as well as sports celebrities cheering on. Among them were Kevin Hart, world-famous actor and founder of #runwithhart 6, and Carl Lewis, the unforgettable US athlete known as "the son of the wind", also considered one of the greatest athletes of all times.


The speed challenge event could not go without Alfa Romeo Giulia Quadrifoglio, the most powerful car ever created for the road. This new Alfa Romeo marks the best expression of "La Meccanica delle Emozioni", and is equipped with an all-aluminium 510 HP 2.9 BiTurbo petrol engine that guarantees extraordinary performance: top speed of 307 km/h, 0 -100 km/h acceleration in just 3.9 seconds and peak torque of 600 Nm at 2.500 r/min.


The meeting of the two speed stars, Carl Lewis and Giulia Quadrifoglio, climaxed when Piazza del Duomo unveiled the red car that had broken the race record in its class in September 2016, at the legendary Nurburgring circuit: 7 minutes and 32 seconds. This record is now boldly displayed on the car bonnet, together with the silhouette of the "Ring" and the signatures of driver Fabio Francia and the staff who is behind the great Alfa Romeo. This special Giulia Quadrifoglio will soon add to the fantastic collection of the Alfa Romeo Museum "La macchina del tempo".
Still racing the wind: the Alfa Romeo challenge carries on.


Turin, 7 May 2017

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Alfa Romeo is Technical Partner of “Seeds & Chips” :


Stelvio and Giulia are being showcased for visitors to the international food summit. The first SUV in the history of Alfa Romeo guarantees peerless performance and outstanding driving pleasure as a result of its excellent mechanics and engineering, while Giulia is the new paradigm of the brand


The third edition of "Seeds & Chips - The Global Food Innovation Summit" is bringing together the most important international Food&Ag Tech organisations, universities, institutions, investors and thousands of start-ups from all over the world and opened yesterday on May 11. The program features four days of conferences and seminars. Over 200 speakers from all around the world will be presenting interesting points of views on the major challenges related to the production and supply of food. Guest of honour was the forty-fourth President of the United States Barack Obama, who spoke today on the issue of Food Innovation. The topic is extremely relevant and has many economic and social implications. It is currently the subject of in-depth studies involving the use of technologies of excellence.


By the side of the protagonists of the event is Alfa Romeo, the technical partner of "Seeds & Chips". During the days, visitors will be see Alfa Romeo Stelvio and Giulia Veloce, which are examples of how technology can improve the experience of consumers on the table and on the road alike. The SUV of the brand has redefined the rules of its segment ensuring a thrilling driving experience and the best level of comfort and typical versatility of these vehicles, even to the most demanding motorists.


In keeping with Alfa Romeo tradition, Stelvio offers impeccable handling, worthy of a true sports car, resulting from balanced weight distribution, the most direct steering ratio in its class and state-of-the-art suspensions with the exclusive AlfalinkTM technology, not to mention the lavish use of ultra-lightweight, high-tech materials such as carbon fibre and aluminium. What is more, the Stelvio SUV fits the Alfa Romeo Q4 all-wheel drive system, and can be equipped with mechanical self-locking rear differential for the ultimate in road-holdin.


Giulia Veloce stands out for a number of sophisticated style elements, like specific bumpers and glossy black exterior window frames, and quintessentially sporty contents, like a specific rear extractor integrating the twin tailpipe and 19" five-hole alloy rims available as optional equipment. The same sporty character is found inside the passegner compartment and under the bonnet: it comes with a 2.2 Diesel 210 HP or a 2.0 petrol 280 HP engine, both paired with Alfa Romeo Q4 all-wheel drive and eight-speed automatic transmission.


Turin, 9 May 2017

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Alfa Romeo's 4.0 plant and Samsung technology:


  • Cassino, the plant that builds Alfa Romeo's new-generation models.
  • Alfa Romeo Giulia and Stelvio.
  • FCA and Samsung for production site process optimisation.
  • Smartwatches, smartphones, tablets and monitors for greater efficiency and better quality of work at FCA's Italian plants.


FCA opens the doors of its Cassino plant - cradle of the new generation Alfa Romeo - to reveal the achievements of its partnership with Samsung, which aims to deliver greater efficiency and better quality in FCA's Italian plants.


Cassino, the plant that builds Alfa Romeo's new-generation models

Constructed in 1972 near the historic Benedictine abbey, the FCA plant at Cassino (Frosinone, Italy) has so far produced more than 7.3 million cars and has now expanded to two million square metres, with buildings of 530 thousand. The plant has a production capacity of approximately 1,000 cars a day and employs around 4,300 people. Renovated for the production launch of the Alfa Romeo Giulia, the plant is a shining example of FCA's global automotive manufacturing expertise, where people, technologies and the environment combine in harmony to build two premium cars of immense prestige: the Alfa Romeo Giulia and the Alfa Romeo Stelvio. It has adopted and aligned all the technologies and best practices of the other FCA plants worldwide, updating them to build unique products, with state-of-the-art engines, perfect weight distribution, unique engineering solutions and an outstanding weight-to-power ratio.


Alfa Romeo Giulia and Stelvio

Alfa Romeo Giulia is the sports sedan that ushered in the Brand's new era in 2016, rewriting the style, sportiness and technology rulebooks. All the elements that made Alfa Romeo one of the most desirable brands coexist in this model: quintessentially Italian design, high-performance engines and unique engineering solutions. Today, the same ingredients, adapted for a new category of vehicle, are back in the original Alfa Romeo Stelvio, the Italian brand's first SUV in more than a century of history, which expresses the authentic "Alfa spirit" in a sports utility vehicle. The result is a car that delights even the most demanding motorist with a thrilling driving experience while excelling in the comfort and versatility expected of this category. Alfa Romeo Stelvio transforms any journey into a unique experience.


FCA and Samsung for production site process optimisation

Ever since Fiat Chrysler Automobiles launched its transformation process, the company's production plants have played a key role in the resurgence and success of the Group's various brands. FCA has worked with various partners on the digitalisation of the production plants, to further upgrade assembly line efficiency and help to improve quality of work for production line staff.
The partnership between FCA and Samsung in this area had the objective of optimizing production process.
The first phase of the digitalisation process focused on the mass data available inside production sites. Displays - high-luminosity Samsung monitors along the production line and touchscreen eBoards in strategic points - were installed to show production performance at a glance. In the event of anomalies, alerts are generated with immediate response.
The second phase of the digitalisation project had several particularly interesting facets. First of all, this was not a top-down but a bottom-up process, beginning with brainstorming sessions with team leaders, in which they pinpointed needs and personally designed the solutions and devices that would help them to do the job to the highest standards. Two solutions were identified which, in combination, would meet needs and deliver greater efficiency: a smartphone and a smartwatch.
Samsung provided devices using the very latest technologies and a customisable solution, Samsung Knox, able to guarantee the total security of the data on the terminal. In fact, Samsung Knox transforms the consumer terminal into a business-friendly smartphone or tablet.
The adoption of smartwatches for use by assembly line staff, definitely one of the most innovative features of the digitalisation project, foresees a wearable device that is used inside the production plant to streamline processes, improve flows and deliver labour-saving.
The Samsung Gear S3 Frontier provided the capability for total customisation and is the only smartwatch on the market which can be used in stand-alone mode, meaning that it does not have to be connected to a smartphone to allow all its functions to be used fully. Totally integrated with the FCA MES (Manufacturing Execution System) - the IT system which controls the entire production system - the Samsung smartwatch is used as an item of working equipment on some sections of the production line.
The process is as follows. On arrival at their workstations, staff receive the list of operations to be performed on the vehicle in production from the MES. Then, on completion of the process, they send confirmation by means of the Gear S3 Frontier, the process is recorded as concluded, and the production line can move on to the next phase. If, on the other hand, an operation cannot be performed for any reason, the worker can use the smartwatch to generate an alert, sent to the team leader in charge.


Turin, 16 May 2017

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Alfa Romeo Giulia is a ‘Game Changer’


  • Alfa Romeo Giulia named a 'Game Changer' at 2017 Autocar Awards
  • Lauded for its 'incredible performance and exciting handling' 


The Alfa Romeo Giulia has been named a 'Game Changer' at the 2017 Autocar Awards as it has signalled 'a complete transformation for one of the most loved names in motoring'. 


Mark Tisshaw, Editor of Autocar, commented: "This is not only the most competitive Alfa Romeo saloon since the last Giulia was launched more than half a century ago but, crucially for anyone with Alfisti blood lurking in their veins, it's the most likeable, too.  With its incredible performance and exciting handling, the Giulia is everything you'd want an Alfa Romeo to be."


Developed by the best engineers, designers and stylists within FCA, the new Giulia embodies the core elements that have made Alfa Romeo one of the world's best-loved automotive brands: Distinctive Italian design; innovative powertrains, perfect weight distribution, unique technical solutions and the best weight-to-power ratio.


Autocar says that its 'Game Changers' are cars that 'bring new, higher standards to their classes, or because they defy conventions to benefit buyers.' Of the Giulia, Autocar says: "The Giulia is a riveting, idiosyncratic and striking entrant into a class usually defined by an understated brand of superiority."


Turin, 24 May 2017

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  • On 24 June the brand celebrates its birthday with a busy schedule of events at its Museo Storico in Arese all weekend long.
  • Not to mention, from Friday 23, the gathering of 60 Alfa Romeo 4C owners: tour of the Modena assembly line and track day at Varano de' Melegari.
  • Scuderia del Portello will be presenting the "Formula Alfa" project at Monza, and the Vallelunga circuit will host the meeting of Alfa Romeo Classic Car Clubs.


Starting on Friday 23 June, fantastic events will be celebrating Alfa Romeo's 107th birthday in the best possible way, creating a long weekend of four-wheeled passion. Early on Friday afternoon, 60 Alfa Romeo 4C owners will meet in Modena to enjoy a tour of the Modena plant, to be followed, the next day, by the thrills of the race track at the Varano de' Melegari circuit: two whole days of full immersion in the world of the sportiest Alfa Romeo of all. In Saturday 24 and Sunday 25 June, the "Museo Storico di Arese - La macchina del tempo" historic museum in Arese will be opening its doors to all fans to celebrate 107 years of Alfa Romeo with a series of special events. Not just celebrations, but rather meetings dominated by creativity, excitement and appreciation of a unique historic heritage. The busy programme of high-quality events will involve designers from the Style Centre drawing "live", a congress on the 164, thirty years old this year, which will also star in a parade, and the thrilling "Alfa Romeo Slot Grand Prix", with remote-controlled models on a six-lane track, for adults and children.


The centre of the events is the Museo Storico. Opened in 1976 and reopened to visitors in 2015 after major upgrading and refurbishment, it houses the most important cars from the Alfa Romeo historic collection and illustrates the brand's 107-year history with details of daring achievements, cars, technology and style. On Saturday 24 and Sunday 25 June visitors will be offered free guided tours to help them to explore every detail of this amazing history, and events will be held all weekend not only for clubs and Alfa-owners but also for families, design and art lovers, holiday-makers and, in more general terms, all those proud of a wonderful Italian story known and loved the world over.


Specifically, the programme gets under way at 9.30 am in the "Giulia" room with the congress on "30 years of the Alfa 164": the guests will include major personalities involved in the design and stylistic and engineering development of one of the most popular cars in Alfa Romeo's history. At 12.30, the cars will parade around the museum's internal track. This event is organised by FCA Heritage, the organisation formed to conserve and promote the company's historic legacy, at the service of collectors and also ordinary fans of the cars and history of FCA's Italian brands.


In the meantime, visitors will be able to admire the work of FCA Style Centre designers "live" in the Museum, an eternal source of inspiration for the creators of new cars.

In true party spirit, a great opportunity for play and fun is provided by the "Alfa Romeo Slot Grand Prix". For the whole weekend, visitors of all ages will be able to test their skills on a 6-lane track with remote controlled model cars (all Alfa Romeo, naturally). Commentator, electronic scoreboard, race sessions and hot lap: everything needed for a competition that Alfa owners of the present and future are sure to enjoy.


What's more, in the same weekend Scuderia del Portello will be presenting the "Formula Alfa" project for an international championship for Formula Alfa, Europa Boxer and Formula 3 cars with Alfa Romeo engines built between 1979 and 1994, to be held in 2018. In the meantime, the Vallelunga Circuit will host an outstanding gathering of Alfa Romeo Historic Car Clubs.


Museo Storico di Arese - La macchina del tempo

The Museum symbolises the company's history, and its new architectural design has remodelled its functions, adapting the building to the new activities and visitor flows. The 69 models on display are chosen for their significance not only in the development of the brand, but in the history of motoring itself. These include the first A.L.F.A. model (the 24 HP), legendary winners of the Mille Miglia races such as the 6C 1750 Gran Sport driven by Tazio Nuvolari, the heavyweight 8C Touring, the Gran Premio 159 "Alfetta 159" (Formula 1 World Champion with Juan Manuel Fangio) the Giulietta, icon of the 1950s, and the glorious 33 TT 12. The essence of the brand has been condensed into three principles: "Timeline", which represents industrial continuity; "Beauty", which teams style with design; and "Speed", a synthesis of outstanding engineering and light weight. One of the Museum's floors is dedicated to each of these principles. So visitors to the exhibition gain complete insight into the evolution of the brand and automotive design, and Alfa Romeo's splendid racing history.


Turin, 21 June 2017

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  • The first SUV in the Brand's history achieves excellent overall performance and tops its category for the protection of adult occupants of any height and weight.
  • This major award highlights the special attention that Alfa Romeo pays to the safety of all road users and the excellence of the platform on which the Stelvio and Giulia are built.


Alfa Romeo Stelvio has achieved the coveted Euro NCAP 5-star rating with a 97% score in the protection of adult occupants: an excellent result, considering the extremely strict assessment system introduced in 2016. The cockpit of the first SUV in Alfa Romeo's history remained stable in the head-on crash test, and all critical body areas and limbs were also protected for the front passenger in the rigid barrier test.


Tests on the front seats and head restraints proved protection against whiplash injuries in the event of shunting from the rear. What's more, Alfa Romeo Stelvio is fitted with an autonomous emergency braking system (AEB) as standard. The operating tests at the low speeds typical of urban driving confirmed a good level of performance, with collisions avoided at all testing speeds.


These results were achieved thanks to two fundamental features of the new Alfa Romeo SUV: the efficiency of a body which is as rigid and tough as it is lightweight, with widespread use of ultra-light materials such as aluminium and aluminium composite, and the adoption of a large number of innovative safety devices, which unobtrusively assist the intrinsically exciting driving experience assured by a specially designed chassis and suspensions.


Alfa Romeo Stelvio was designed as part of a family, the "Giorgio" family, the name given to the architecture on which all Giulia versions are based. This architecture has been developed to provide all Alfa Romeo cars with superlative handling, control and safety, as the Euro NCAP 5-star rating also awarded to the Giulia demonstrates. A major investment that is yielding excellent results.



Turin, 5 July 2017



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Alfa Romeo celebrates the 50th birthday of the legendary 33 Stradale


An iconic car, the perfect blend of leading-edge technology, racing mechanics and a unique style. The 33 Stradale turns 50 years of age. This great Alfa Romeo was presented on 31 August 1967, on the eve of the Italian Formula 1 Grand Prixat the Monza circuit, befitting its ideal expression of the bond between the racing world and on-road cars. A bond confirmed by its proud adoption of the "quadrifoglio", the famous-four leaf clover badge first used by Ugo Sivocci in 1923 and featured, from the Sixties, as an official symbol on the Alfa cars with the most supreme sporting performances, such as the Giulia Q.
The 33 Stradale's timeless beauty, created by the genius of Franco Scaglione, and the technology directly derived from the Tipo 33, make it one of Alfa Romeo's most representative icons, a superlative member of a family of cars born to win.
This car, and the 33 project of racing cars which brought Alfa Romeo a long series of amazing successes in general, is being commemorated by the Museo Storico Alfa Romeo in Arese in a temporary exhibition, a 33-step itinerary that retraces their history, the leading characters involved, and the successes achieved.
Starting, naturally, from the cars themselves, and first and foremost from the prototype of the 33 Stradale, on permanent exhibition in the Museum in the most prestigious position, right in front of the gigantic illuminated installation that portrays the Alfa Romeo DNA. The 33 Stradale is a model still revered today for epitomising a perfect balance between refined mechanics and their stylish cladding, in a symbiosis encapsulated in one of the Brand's favourite expressions: "Necessary beauty".
The exhibition continues with five of the 6 concept cars derived from the 33 chassis, created by great masters of car design: Carabo, Iguana, 33/2 Speciale, Cuneo and Navajo.  Followed by the 33/2 Daytona, 33/3, 33 TT12 and 33 SC12 turbo racing cars. And many more chapters of a history that has had a lasting influence on all Alfa Romeo output, from 1967 to the present day.
The exhibition, curated by the Museo Storico in Arese, is entitled "33 La bellezza necessaria" [33: Necessary Beauty] and will be open for viewing from 31 August during Museum opening hours (10 am to 6 pm daily, closed on Tuesdays).
It is the first of a programme of events the Museum, the Alfa Romeo brand and FCA Heritage - the Group department dedicated to promoting the historic legacy of FCA's Italian brands - will be dedicating to the 33 Stradale's 50th anniversary, underlining the bond between history, an endless source of inspiration for the creation of new models, and the future, balancing innovation with the conservation of the genetic heritage that gives every Alfa Romeo model its uniquely recognisable identity.


Turin, 29 August 2017

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Alfa Romeo Giulia and the Ferrari Team's three Champion drivers: "la meccanica delle emozioni" in a video


To mark the Italian Grand Prix, Alfa Romeo celebrates the Ferrari Racing Team with a thrilling video starring its three official drivers - Sebastian Vettel, Kimi Räikkönen and Antonio Giovinazzi - on board the most powerful car the Alfa Romeo brand has ever created for on-road use: the Giulia Quadrifoglio.


Conceived by the Armando Testa agency and produced by Buddy Film, the video opens with a fine aerial view of the test circuit at the Balocco (Vercelli) Testing Centre, while a suspenseful musical soundtrack sets the adrenalin-packed scenario.


The Ferrari Team's drivers, each in a powerful red Giulia Quadrifoglio, take to the circuit in a thrilling pursuit that highlights all the power and agility of this amazing car, equipped with the all-aluminium 510 HP 2.9 BiTurbo petrol engine which secures extraordinary performance: top speed of 307 km/h, 0-100 km/h acceleration in just 3.9 seconds and peak torque of 600 Nm at 2,500 rpm.


Expression of the new Alfa Romeo paradigm and the concept "la meccanica delle emozioni," the stunning Giulia Quadrifoglio is no stranger to the race track: last year it set the lap record for its category (7 minutes and 32 seconds) at the iconic Nürburgring circuit, known to enthusiasts as the "Green Hell".



Turin, 2 September 2017

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Alfa Romeo at the 2018 Mille Miglia


Next year there will be the 36th enactment of the "most beautiful race in the world", as Enzo Ferrari liked to call it. An unmissable event that Alfa Romeo will attend as both Automotive Sponsor and "guest of honour", as the 2018 edition coincides with the 90th anniversary of its first victory in the legendary race that took place from 1927 to 1957.


In fact, on April 1 1928, Giuseppe Campari and Giulio Ramponi reached the top step of the podium with the 6C 1500 Super Sport, one of Vittorio Jano's masterpieces, which dominated because its revolutionary mechanical architecture with a fixed supercharged head. The extraordinary car raced the 1,618 km of track at a remarkable average speed of 84 km/h, to obtain the first of Alfa Romeo's 11 successes from 1932 to 1938, 7 of which were consecutive: a record that will never be beaten.


The brand will celebrate this extraordinary anniversary with a series of special promotions. In addition, some valuable vintage cars from the collection of FCA Heritage, the group department dedicated to protecting and promoting the historical heritage of the Italian FCA brands, will be presented at the event in Brescia. And alongside these rarities, 30 examples made available by the organisation will parade as the official cars of Mille Miglia 2018, including the Giulia and Stelvio. It is the best demonstration of the strength of the common thread that binds the cars of the past with those being made today.


In fact, admirers of the vintage cars created by the sporting legend Alfa Romeo, can help understand how the tough testing field of racing has shaped the invaluable heritage of style and engineering that led up to today's cars. Among these, there is the new Alfa Romeo Stelvio Quadrifoglio, which a few days ago was crowned "fastest SUV in the world" at the famous Nürburgring circuit, setting a new record for the category: 7 minutes and 51.7 seconds, improving on the previous record in the SUV class by eight seconds. Last year, on the same track, the Alfa Romeo Giulia Quadrifoglio achieved a record in the four-door sedan category, with a time of 7 minutes and 32 seconds. Alfa Romeo Stelvio Quadrifoglio will be on sale soon.


The Alfa Romeo legend continues with these two records that mark yet another milestone in the sporting tradition of the Quadrifoglio and the multi-centennial history of the Italian brand.


Turin, 9 October 2017

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