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The many-times champion from Sicily wins the first round of the 2017 FIM Motocross World Championship MXGP in Europe. Fiat Professional honours the brand's world ambassador and shares his dedication, determination and constant commitment.


The many-times champion from Sicily prevailed at the end of an exciting race on the revamped Crossodromo Ciclamino in Pietramurata (Trento, Italy), nested in the splendid mountains surrounding Lake Garda. Tony Cairoli well deserved to win the first event in Europe on the backdrop one of the most beautiful areas that the off-road championship will be touching this season.


Fiat Professional joins Tony Cairoli, a true Italian sports legend and eight-times World Champion, to celebrate. Tony shares the same authentic values of dedication, determination and constant commitment with the FCA brand dedicated to commercial vehicles. He demonstrated this on the 1660 metre long track in Italy scoring precious points in the ranking of his fifteenth world championship, a record among the riders of the 2017 FIM Motocross World Championship MXGP, of which the unstoppable Fullback is the official fleet product hero.


Not by chance, the Fiat Professional pick-up truck is perfect for all working requirements and for leisure, too: robust, reliable and with impressive load capacity, it boasts a payload of more than a tonne and has over three tonnes of towable weight. Furthermore, by implementing all-wheel drive and a 4WD electronic selector, it can easily tackle the roughest terrain in the toughest conditions, like when travelling off-road carrying a heavy load.


The exciting 2017 FIM Motocross World Championship MXGP will continue on April 23 on the sandy track of Valkenswaard that Tony Cairoli will be sure to take on with his usual outstanding tenacity and courage, that reflects the challenge attitude of Fiat Professional. These winning capabilities, perfected on racing tracks worldwide, are supported by his innate talent. Talento - Italian for "talent" - is also the name of the new Fiat Professional functional vehicle that has joined the range tailored to customers' real needs with a wide offering which is soon to be further expanded.



Turin, 17 April 2017


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Fiat Professional presents the first Van Sharing project for the reconstruction of the earthquake-affected areas:


  • The "Fiat Pro ricostruzione. Insieme per ricominciare" fleet to aid the earthquake-hit communities is handed over at Amatrice.
  • 10 Fiat Professional vehicles - Fullback, Talento and Ducato - will be available to give free assistance to tradesmen and small businesses.
  • The new project joins the other FCA programmes already launched in recent months.


Through its Fiat Professional brand, in cooperation with the Lazio Regional Council, the Italian Civil Protection Department and the Lazio Special Reconstruction Department, and with the all-important partnership of Morini Rent, Fiat Chrysler Automobiles is assisting the communities hit by the earthquake in central Italy with the "Fiat Pro ricostruzione. Insieme per ricominciare" [Fiat Pro Reconstruction - Together for a Fresh Start"] project, which makes a fleet of vehicles available to offer genuine help to those who need it and make a real contribution to rebuilding the economic fabric of the earthquake-affected zones.


The project was presented today at Amatrice (Rieti) by Domenico Gostoli, EMEA Manager of the Fiat Professional brand, who - in the presence of Lazio Regional Councillor for Infrastructure, Housing Polices and Local Authorities, Fabio Refrigeri, the Mayor of Amatrice, Sergio Pirozzi, the Director of the Lazio Special Department for Reconstruction, Stefano Fermante and Fabio Bigo, CEO of MORINI S.P.A - ha consigned a fleet of ten Fiat Professional vehicles to the communities, businesses and companies to launch the economic, social and cultural recovery of the zones hit by the earthquake. The fleet (comprising three Fullback pickups, six Talento vehicles and a Ducato) will be available for use free of charge by small businesses, tradesmen, schools, sports clubs and everyone involved in reconstruction projects. This form of van sharing is a new concept for the use of commercial vehicles.


By stepping in with a targeted aid project, Fiat Professional further demonstrates that the FCA commercial vehicle brand is made up of professionals, always ready to serve professional users with genuine solutions when assistance is required, thanks to both the professionalism and passion of everyone working for Fiat Professional, and the brand's wide, complete range, covering all transport needs, with vehicles designed to provide excellent fuel economy and low running costs, for the highest returns.


Under the "Fiat Pro ricostruzione. Insieme per ricominciare" project, people and organisations in the affected areas will be able to use the most suitable vehicle from the Fiat Professional fleet for a day. Every member of the community will be able to benefit from the service twice every seven days. The vehicles allocated for this innovative van sharing service can already be booked by calling free-phone number 800.800.008, for collection from Piazza del Donatore at Amatrice, where a specific temporary area will be created, with all the vehicles available on display and a shipping container office where members of the public will find staff available for information and bookings at all times.


Morini Rent, the well-known Italian commercial vehicle rental firm, is the operating partner for this special project, thus renewing its link to the Fiat Professional brand.


Morini Rent, with an active fleet of more than 2,500 vehicles, has been the benchmark for commercial vehicle hire for almost 70 years: the group provides a reliable, speedy short and medium term rental service, thanks to the know-how of skilled professionals and the network of 40 Morini Points right across Italy.


Specifically, the vehicles available are a long-wheelbase Ducato Van, four Talento Vans, two Talento Combis, one extended cab Fullback pickup and two Fullback Double Cab pickups. Advisers will also be on hand to assist users in the choice of the best model for their needs.
Fullback and Talento are the latest additions to the Fiat Professional range, a pickup and a new functional vehicle which will be working alongside the Ducato, the best-seller that recently celebrated 35 years of success. 


"Fiat Pro ricostruzione. Insieme per ricominciare" is a major act, not just of social solidarity but also of service and community reinforcement, that confirms FCA's commitment to extending humanitarian, technical and financial support to people in difficulty. The scheme joins other projects already launched in recent months, such as fund-raising through the Italian Red Cross, the suspension of instalment and charge payments on all loan, leasing and hire purchase contracts signed by residents in the earthquake-affected areas, a solidarity programme created with FCA Bank for all those whose cars have been damaged or destroyed in the areas concerned, and the discount of up to 1,500 Euro offered by Mopar to local residents on the parts used for the repair of earthquake-damaged vehicles.


Turin, 21 April 2017

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The event that celebrates one of the world's most iconic historic cars, the 6C 2500 SS "Villa d'Este", is back again this year. FCA Heritage will be present with another fantastic Alfa Romeo: the "Alfetta 158" racer which won the first Formula 1 World Championship in 1950


The 2017 edition of "Villa d'Este Style" will be held at Cernobbio the day after tomorrow. For the first time this prestigious event, which brings together the few surviving Alfa Romeo 6C 2500 SS "Villa d'Este" cars, will be open to the public, who will get the chance to admire the spectacular display of wonderful vehicles. Alongside the famous Berlinettas designed by Carrozzeria Touring, the event will welcome a star guest: the Gran Premio Tipo 158 "Alfetta", in which Giuseppe "Nino" Farina won the first Formula 1 World Championship in 1950. The car belongs to the collection of the Museo Storico Alfa Romeo - La Macchina del Tempo in Arese.


The 6C 2500 SS Villa d'Este is the model that won the "Gran Premio per Referendum", or People's Choice Award, at the last edition of the Villa d'Este Concorso d'Eleganza in 1949, thanks above all to a style that marked the start of a new age in Italian automotive design, with an amazing lightness of touch and balance.

While the 6C 2500 was gathering awards in the world's top competitions, the Alfetta 158 was chalking up victories in the new Formula 1 world championship: this single-seater's racing career began in 1938 and ended in 1951 with its final version, the "159", which also won the World Championship with Juan Manuel Fangio at the wheel. Amazingly, in 1950 Alfa Romeo was leading the world both in the highest echelons of racing and in the construction of the most exquisite touring cars.


The prestigious event will also be an ideal backdrop for displaying the latest additions to the Alfa Romeo stable, Stelvio and Giulia, the finest expression of "Engineering for the emotions". The Alfa Romeo brand's first SUV combines unbeatable handling, top-flight performance and a sporty, individual style. The new sport utility vehicle is a distillation of all these features, encapsulating the genuine "Alfa spirit". The Giulia keeps faith with the Alfa Romeo sports sedan tradition and offers state-of-the-art technical features, sophisticated contents and a distinctively Italian style. The bonnets of both cars conceal powerful, modern engines that represent the peak of FCA's propulsion technology.



Turin, 20 April 2017

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The Fiat 124 Spider sweeps France off its feet:


  • A journey from Paris to Deauville, along the banks of the Seine, on board a timeless icon: the Fiat 124 Spider.
  • Two special series, two trim levels,  one engine and two transmissions: automatic and manual, both with six speed gear.
  • The new limited edition Fiat 124 Spider Europa led the way.


From the heart of the "ville lumière"  to the tiny pearl of the Côte Fleurie. The two destinations are connected by the "Road of the Impressionists", so-called because it passes through some of the locations that inspired the works of Van Gogh, Renoir, Pissarro and Monet. And this was the route travelled by a group of Fiat 124 Spiders, in a bid to appreciate the pleasure of driving "en plein air" through enchanted scenery and striking locations.
The expedition was made by no less than 15 examples of the vehicle. These Spiders were  launched in 2016, and  introduced the Fiat brand to the segment of open-top vehicles and rear traction. This group  is only a small, but representative sample of the full range which, depending on the market, offers: two trim levels (124 Spider and Lusso), two special series celebrating the great past of the 124 (America and Europa), one engine (1.4 turbo MultiAir 140 HP) and two transmissions (automatic and manual, both with 6-gears).
Theh car that drew the most attention from the public encountered along the French route was indeed the latest addition to the family, the Fiat 124 Spider Europa. Presented at the last Geneva Motor Show, the 124 Spider Europa is a limited edition special series sporting a  range of equipment designed to celebrate the version bearing the same name that Pininfarina exhibited, again at the Geneva Motor Show, some 36 years ago.


From the heart of Paris to La Roche-Guyon, one of the most beautiful towns in France

Watched by the curious eyes of passers-by, the cavalcade of Fiat 124 Spiders departed from the Rond-Point des Champs Elysées Motor Village, the elegant flagship of the French sales network located in the heart of the capital and currently the location of a showroom for the FCA brands, as well as a meeting place for exhibitions and cultural events designed to promote Italian taste in all its forms. The same elegance as that expressed by the Fiat spider, which boasts a beautiful classic perfectly proportioned side, a low centre of gravity, retracted cockpit and the stretched bonnet of a real sports car.
Having escaped from the French metropolis by nipping deftly through the daily traffic, the Fiat 124 Spiders headed towards La Roche-Guyon, one of the most beautiful towns in France, and home to a medieval castle - currently an exclusive resort - which towers over this little oasis, near the Coteaux nature reserve. Here, history and nature have been playmates for centuries, providing the perfect set for a vehicle whose design pays tribute to the past, while projecting it into the here and now. Examples of its vintage appeal include the classic "humps" on the bonnet and the ostentatious horizontal rear lights. Similarly, the upper hexagonal grille was inspired by the form of the front air intakes on the vintage model and recalls the honeycomb structure of the sporty grille on the legendary 124 Spider.


The "Road of the Impressionists": a striking route to be whizzed along with the roof down

The expedition continues along the "Road of the Impressionists" with background music provided by the springtime breeze, which slides over the soft design of the charming vehicle. A highlight of the route is the municipality of Giverny, where Claude Monet's garden and house are located, declared a national monument back in 1976. Here the famous Impressionist painter drew his inspiration for his collection of approximately 250 paintings entitled "The Water Lilies". The breathtaking landscape of this area, fully enjoyed with the roof down, are complete when admired to the sound of music from the perfect sound system inside the car. Everything is controlled by the infotainment system which, depending on the versions, is equipped with a 3.0" display or 7" touchscreen, both with six speakers to ensure an engaging sound experience. Additionally, some of the Fiat 124 Spiders used on this tour feature the premium Bose Hi-Fi system with 9 speakers, including a double speaker set in the headrest of both seats, and a powerful subwoofer to enhance the low frequency sounds.
The journey of the Fiat 124 Spiders continues along the Seine to Les Andelys, before taking the motorway to reach Honfleur, a famous town in Normandy. The route has provided   the Fiat 124 Spiders with a fun series of curves and straight roads, highlighting its grand dynamism,  its rear traction, an extremely well-balanced weight distribution and low centre of gravity. The teams also appreciated the extremely pleasant driving experience and the total control over the vehicle, also thanks to the lightweight, reactive steering wheel, and sophisticated suspension system (quadrilateral at the front and multilink at the rear).
This took the tour to Honfleur, famous for its picturesque marina, characterised by houses with façades covered in slate tiles and captured by the paintbrush of countless artists including Gustave Courbet, Eugène Boudin, Claude Monet and Johan Jongkind, the leaders of the school of Honfleur, the group that helped to develop and consolidate the Impressionist movement. Moreover, the church of St Catherine, with its bell tower built separately from the main building, is the largest wooden church in France. Its roof resembles the upturned hull of a ship, in memory of the vocation for sailing intrinsic to the area. Here, where the hands of time seem to have stopped, the Fiat 124 Spiders were welcomed by the residents, who were particularly enraptured by the charm of the 124 Spider Europa. This is a limited edition special series which features a range of innovative equipment, a celebratory, numbered plaque inside and the 124 logo on the front grille.


The refined, cosmopolitan town of Deauville offers the Fiat 124 Spider a star's welcome

Having departed from the splendid town of Honfleur, the expedition continues towards Deauville, the elegant  beach town of the Côte Fleurie, a favourite with nobles and intellectuals until the second half of the 1800s. The teams were accompanied by the sound of the engine which strikes up loud and mellow from the bonnet: it is the reliable "4-cylinder" 1.4 litre MultiAir turbo, which provides 140 HP and 240 NM of maximum torque, instantly available, at 2,250 rpm/min.
And so, having travelled 235 kilometres and developed a nose and an eye for the scents and sights of this splendid part of France, the Fiat 124 Spiders reach their destination: Deauville. With its exclusive boutiques, its casino frequented by celebrities and the American Film Festival which attracts hordes of cinema buffs from all over Europe every year in early September. The chic French town is located in the département of Calvados, in Lower Normandy and is also famous for the starring role it played in Marcel Proust's novel "In Search of Lost Time".
Here, in the pearl of the Côte Fleurie, in 1913, the famous designer Coco Chanel opened a studio between the Gran Casinò and the most luxurious hotel of the location, Hotel Normandie, where the celebrities of that era would stay. Legend has it that it was precisely here in Deauville, inspired by the sailors at work, that Chanel reinterpreted their clothing, creating sweaters with the same neck. The Fiat 124 Spider also flaunts a style that recalls the glory of days gone by: the shape of the rear mudguards, the top of which flows into the boot gives the back of the car its characteristic swallow-tail silhouette.
The true diva of open-top vehicles, the Fiat 124 Spider was photographed near the beach of the small French town, one of the most beautiful in Normandy, with its multi-coloured sun umbrellas and its famous "Promenade des Planches", a promenade made of boards and covered in cabins dedicated to the stars of American cinema. And it was Deauville that provided the setting back in 1966 for the film "A Man and a Woman" by Claude Lelouch, winner of the Palme d'Or at the 19th edition of the Cannes Film Festival and the year after, an Oscar in the United States as Best Foreign Language Film.
The expedition of the Fiat 124 Spiders comes to an end not far from Deauville, and more precisely at the castle of Breuil, one of the most stunning examples of the architectural heritage offered by the area. Recognised as a monument of historical interest, it stands proudly in the centre of a park of trees which have been there for hundreds of years. Today it hosts one of the most famous distilleries of Calvados, a characteristic local apple brandy. Founded in 1954, today it produces approximately 400,000 bottles, distributed in more than 50 countries. This is the last stop in this trip on French soil on board the charming 124 Spider, with its evolved design that fully embodies the traditional beauty of its 1966 predecessor, without ever betraying its essence.



26 April 2017

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Leasys grows in Europe:


  • The European expansion of FCA Bank's mobility vehicle rental company starts in Spain.
  • A strategic choice for FCA Bank which aims at integrating its business in all countries in which it operates, in support of the renewed product range of FCA Group.


Leasys, the mobility and long-term rental company of FCA Bank, founded in Italy in 2001, has launched an expansion program in Europe that, in the coming months, will bring it to offer its services in countries where the banking Group is already doing business.
Spain has been chosen as the first market given the well-established and long lasting presence of FCA Bank and the positive growth indicators of the long-term rental business. In Spain, like in the rest of Europe, there is an increasingly developing new concept of mobility, which looks at the use and not at the possession of the car, with a view to saving and sustainability.


Foreign expansion is the natural consequence of the strengthening of Leasys on the domestic market: in fact, for some years now, the company stands at the top of the industry by number of registered cars and in 2016 broke the all-time sales record.


Leasys Italia's business model is the best practice for reference: ICT, finance, service and contact management operations will continue to be handled by the Italian holding company, while Spain will take care of all administrative, remarketing, sales and marketing tasks.


Internationalization is part of the wider strategy of growth and diversification of the FCA Bank Group, which aims at increasing its market share by aggressively offering to the rental fleet market the FCA's renewed product range - including the Alfa Romeo Stelvio and Giulia, Fiat Tipo and Jeep Compass, to debut soon - thanks to the direct presence of Leasys in the territory.


At the helm of Leasys in Spain has been appointed Alejandro Barrau, a professional with over ten years experience in the car rental business, under the coordination of Alberto Grippo, Consejero Delegado of the Spanish subsidiaries of FCA Bank.


With the expansion of the key markets, Leasys will be increasingly more competitive and will be able to better support its international customers.
The next European countries where Leasys will be present in the next few months, will be France, UK, beginning with Germany in the Summer.


Turin, 27 April 2017

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"What do you want to do when you grow up?"

"The boss of all the work!"


Have you ever asked a child how they imagine an everyday job? Fiat Professional celebrates the day dedicated to workers from an unusual point of view: a moving video - available on the official dedicated Facebook page - starring children who are proud of their parents and the jobs they do.


And who said that working is a drag? In the video, young children from 5 to 8 years old play and jump around on the back of a Fullback - the vehicle voted "Pick-up Truck of the Year 2017" by the readers of the French "4x4 Magazine" - and draw and enjoy themselves in a Ducato Panorama, the same vehicle used by one of the parents to drive the kids in the same neighbourhood to school. They narrate their dreams and describe workers as friendly superheroes.


Would you do the same job as your parents? Children do not care what job you do: Fiat Professional is by the side of all professionals worldwide with the same authentic and genuine spirit.


The proudness towards "grown-up" jobs is always the same, whether you are young, old or a proud doer.


Link: https://www.facebook.com/fiatprofessional/videos/10155045586571047/


Facebook Official page: www.facebook.com/fiatprofessional

Recommended hashtags (ITA): #FiatProud #PrimoMaggio

Recommended hashtags (GLOBAL): #FiatProud #InternationalWorkersDay


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The "BNP World Team Cup Wheelchair" tennis championship for national teams is about to get serious. The premier event is being held this year in Alghero (Italy) on the courts of the Tennis Club Maria Pia from May 1 to 8

Fiat Chrysler Automobiles could not miss this worldwide relevant appointment (it is the second time that the International Tennis Federation has chosen an Italian location to host the international team event, after the last edition in Tokyo). The auto maker is attending with the Autonomy Programme, which has always been close to disabled athletes of all disciplines, and is partner of the world championship, for which it is supplying a number of Ducato and Doblò vans to guarantee the mobility of participants. Fiat Chrysler Automobiles is also making service cars and other Ducato and Talento vans for transporting materials available to the organisers. Finally, some FCA models converted for use by disabled drivers and other outfitted for transporting disabled passengers will be on display alongside the courts where the championship matches are being played out.


Once again by the side of disabled people and differently abled athletes of all categories, Fiat Chrysler Automobiles has been focusing on mobility related issues for over twenty years and was quick to sponsor the event with Autonomy, the programme designed to provide answers to the needs of customers with reduced motor, sensory or cognitive abilities (and to their caregivers) to help them use cars and secure their freedom of movement.


The Autonomy Programme was created with the goal of encouraging, facilitating and fostering freedom of movement for all and its mobility centres offer practical assistance to disabled customers to solve the problems related to driving a vehicle adapted to their needs. Customers can test their residual motor abilities with special simulators, familiarise with the modified vehicles and hear the opinion of the mobility centre doctors, physiotherapists and experts.


Furthermore, Fiat Chrysler Automobiles facilitates and promotes the mobility of disabled customers with dedicated commercial offers. For example, until June 30, all Autonomy customers who will purchase an FCA car or commercial vehicle will receive the Maximum Care, the package which includes two years of additional warranty on top of the conventional manufacturer's warranty, adding up to four years in total, free of charge. The warranty will apply until the fourth year from the date of first registration of the car or 60 thousand kilometres, whichever first.

Maximum Care is a reason more to appreciate the entire range of FCA vehicles (with the Fiat, Lancia, Alfa Romeo, Abarth, Jeep and Fiat Professional brands) which can be rigged up with special devices following the criteria developed by Autonomy. We are talking about simple-to-install solutions which integrate perfectly with the passenger compartment and do not compromise ergonomics, passenger room, comfort or vehicle safety. They complement standard controls meaning that the car can be driven by anyone. In addition, the devices can be easily removed meaning that the car can be sold on either converted or as a standard vehicle. 


The "BNP World Team Cup Wheelchair" started on May 1 at the Alghero Marina with the athlete's parade and the presentation of the event - hosted by Alghero-born celebrity Elisabetta Canalis with a show of local artists - and will end of Sunday May 7 with the finals. The matches will be broadcast live in Italy on channel 879 of Sky and on the digital terrestrial TV from Friday May 5.

As a whole, the championship will involve approximately 400 people, with over 250 disabled athletes representing 24 countries and 42 teams in four categories: men (16 teams), women (12 teams), quad and junior (both with eight teams).

Favourites in the men's category are France and the UK: Italy is lining up Antonio Cippo, Silviu Culea and Ivan Tratter, whose goal is to stay in the main group of the "BNP Paribas World Team Cup".

Once again, favourites in the women's category are the Dutch, who remain undefeated after over 15 years, while Italian talents Marianna Lauro and promising new national champion Giulia Capocci are aiming for a high ranking.

Italy is represented in the quad category by Alberto Corradi, Marco Innocenti and Alfredo Di Cosmo.

The world championship was organised for the first time in 1985 during the US Open and since the early 1990 has been held outside the United States. Since then, the world-class event has been hosted by 16 countries.



Turin, 4 May 2017


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Fiat 500 Forever Young: after Turin and London the Fiat 500 journey through time comes to Paris:


  • The third episode of the web series dedicated to the Fiat icon that celebrates 60 years of history and record-breaking success this year is now available on www.500foreveryoung.fiatpress.com.
  • The virtual tour comes to cosmopolitan late seventies/early eighties Paris, with a lavish archive of period photographs, film and documents.
  • This fascinating multimedia journey is part of a wider communication plan celebrating the long history that has made the 500 a global icon with nearly six million units sold.


After Dante Giacosa's office in Turin and Piccadilly Circus in London, the irresistible "500 Forever Young" media journey now comes to cosmopolitan, elegant Paris, choosing the late seventies/early eighties, a time when the French capital was rejuvenated in the wake of the 1968 student revolution. Although young people were no longer marching along the streets demanding more freedom, another revolution, just as epoch-making in its effects, was silently gaining ground in Europe's cities: the "small" revolution.


For technology, the challenge was to reduce sizes and make everything portable, personal and always at hand. The great little things in our daily routine are the small objects we encounter every day. Never banal, always essential, they are part of our lives, day in, day out, and shape them much more than major events ever could. Just like the great little Fiat 500, which in sixty years of history has proved to the world that a compact car can become a timeless icon. Some of the objects that derive from the creativity of Italian industry, such as the 500 or the Vespa, cannot be judged merely by their appearance, nor are they only excellent pieces of engineering in which form serves function. They are examples of a powerful alchemy of revolutionary design and concept that rewrites the rules of the game. When this occurs, masterpieces of industrial history are born. And the Fiat 500 is one of them.


Expressing this, the web series marking the 60th anniversary of the Fiat 500 continues, celebrating an icon that maintains its identity while always remaining up to date, and forming part of a wider communications plan, on the web, radio and TV. It will feature a large number of initiatives including an exciting tour of Europe's loveliest squares, involving fans and collectors of Fiat 500 models from the past and present. The "500 Forever Young Tour" started from Italy last month and now comes to France with special events that combine the product, history, the arts and lifestyle.


The same excitement can be experienced through the "500 Forever Young" virtual tour, now at its third stage, which is late seventies/early eighties Paris, when the "great little car" became more and more popular with the public, even though it was no longer being built. Perhaps thanks to its appealing, rounded shape, which won immediate approval, or the cheeky look which attracted delighted grins from people who had to face the city traffic every day, the Fiat 500 gained a special place in the hearts of the French, who awarded it chic status. Its many buyers included large numbers of women, who liked its convenience and its casual yet stylish personality, and young people. The flat of a young man living in Paris in those specific years is the web series' third location.


The "500 Forever Young" home page contains a reproduction of a flat in the XVI arrondissement, decorated with period items and furniture. Each of them is a hotspot giving access to texts, photographs and video materials which convey the "buzz" of those years and recount their many technological breakthroughs that changed our lives. Some of these symbolic objects are placed on the flat's coffee table. From a Walkman with headphones to a portable Nintendo Gameboy console, from a Swatch to Persol glasses and the key ring of a 500. Each of them conveys the vibrant spirit of the age, and although small in size it represents a substantial innovation. Just like the 500, a Pop icon that has never gone out of fashion over the decades, but has continued to delight all lovers of beauty and originality. But that's not all. The great little car expresses the genuine Fiat tradition of bringing a greater degree of democracy to access  content and technologies never previously available in the utility car segment: the 500 has always been the people's car.


Of course, the colour TVs which gradually became more and more compact and appeared in rooms apart from the usual living-room during the eighties were the stuff of dreams. They popped up in kitchens, where mums kept up with Dallas or Dynasty, or in kids' bedrooms, their young owners glued to the screen, watching Happy Days or videoclips of the top bands of the time, such as Duran Duran and Spandau Ballet. Clicking on the TV shown on the site, with the ever-present video-recorder underneath, gives access to several period videos from the Fiat Historic Archive. And near the TV there are three more objects that confirm the centrality of small things to our lives: a book of the adventures of the ancient Gallic warrior Asterix, a Bic ballpoint pen, the world's first and most widely used "disposable" object, and the Olivetti ET-101 typewriter, with a small display above the keyboard to allow texts to be corrected before printing. The little 500 is also amazing because it refuses to be merely a "means of transport" and establishes itself as a "genuine emotional experience".


In other words, the 500 is a special object, inextricably linked with friendships, adventurous journeys and first loves. It is fitting that our Paris apartment features two period posters: one of the French national soccer team, which won the European title in 1984, and the other a 1981 film poster showing the very young Sophie Marceau. Some years later, the same actress played Ariane in the 2008 comedy Changing Sides, ably supported by her distinctive pink 500. Naturally, the 2008 500 Pink was one of the countless versions of the heir to the original 500, which has dozens of customisations and special series. While always very much itself, over the years the 500 has acquired many different looks: this is another secret of its eternal youth. The fame of sporting icons Italian Enzo Maiorca and Frenchman Jacques Mayol, whose rivalry gave Luc Besson the inspiration for his 1988 film The Big Blue, is also proving to be eternal. A 500 of the time featured in the film, the perfect expression of the protagonist's Italian identity.


To conclude, the "500 Forever Young" Paris apartment is completed by two windows, one with a view of the magnificent Eiffel Tour, which has watched over the romantic French capital since 1889, and the other showing the pyramid of the Louvre, the world's most famous museum, which was updated with the addition of this exotic work by architect Ieoh Ming Pei in the eighties. After all, it takes a strong personality and unassailable fame to face a change in identity without fear. The Louvre emerged unscathed from the addition of its gigantic outdoor pyramid, and in 2008 the new 500 successfully established itself as heir to the status of its forerunner, a global icon of Italian design that has successfully reinvented itself for sixty years, while keeping its values intact over time.


This concludes the third episode of the "500 Forever Young" web series, marking another stage in the great little Fiat's journey from 1957 to the present day, and celebrating a car that has influenced fashions, society and lifestyles, becoming a genuine global icon with about six million cars sold to date. And the tour through history continues next month with a new location, recounting a fresh historic period in which the model played a starring role.



Turin, 4 May 2017

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After starting from Italy, the "500 Forever Young Tour" comes to France:


  • At the MotorVillage Rond-Point des Champs Elysées, the public gave a warm welcome to the star of the moment: the exclusive special 60th anniversary series Fiat 500
  • The excitement continued in Cannes, where a striking Sixties scene was created with actors in costume, period shops and historic 500 cars.
  • Click here for the video of the event in Cannes.


From the Lumière brothers' native city to the home of the international Film Festival: just like a star on the red carpet, the Fiat icon revelled in the attention first in Paris and then in Cannes in the continuation of its tour.  It began in Italy last month and will visit some of Europe's loveliest squares, involving fans and collectors of Fiat 500 models from the past and present. The inspiring "500 Forever Young Tour" forms part of a larger project, launched by the Fiat brand to celebrate the 60th anniversary of the Fiat 500, an icon that maintains its identity while always remaining up to date.


The French stage started on April 25 from the MotorVillage Rond-Point des Champs Elysées, the spectacular FCA brand showroom in the heart of Paris, also a location for exhibitions and cultural events centred on Italian taste in all its forms. The undeniable star of the event was the 60th anniversary special series Fiat 500, which is premiering the exquisite "Dolcevita" two-tone body colour, combining Tri-Coat White and Pastel Ivory. And the exclusive special series received a film star's welcome from the visitors, who photographed it incessantly, together with the historic Fiat 500 models on display beside it and the many merchandising products dedicated to the iconic Italian car.


After its first appearance on the Paris catwalk, the great little star moved on to Cannes, the French capital of film with its famous international Festival. Its destination was a striking location in the "Quai Saint-Pierre" quarter, one of the oldest parts of the town, not far from the sea and the "Palais des Festivals et des Congrès" which has hosted the cinema-fest since 1947. Here a scene taken straight from the sixties was created with actors in costume and vintage shops - a fashion boutique, a chic café and a colourful grocery store - with some of the finest Italian products on show, fitting companions for the two icons on display outside: the 500 of yesterday and today and the period Vespa scooter.


Encapsulating all Italian industry's creative flair, these two symbolic objects have moved beyond the status of "means of transport" to become "genuine emotional experiences". And it warmed the heart to see the historic 500 cars and Vespa scooters driving together along the "Corniche de l'Estérel", the road that winds around the peninsulas of the Estérel Massif and through the elegant little towns dotted along the Cote d'Azur.


Included in the period installation created on the Cannes seafront, near the ubiquitous newspaper seller with the papers of the time, were the splendid trio of a red Fiat 500 F (1969), a blue Fiat 500 L (1970) and a yellow F 500 L (1971). Next to them was a Vespa, the scooter that owes some of its fame to the "paparazzi" who pursued the Hollywood stars through night-time Rome in "La Dolce Vita". The photographers were just as entranced by the three 60th anniversary special series Fiat 500 cars on show on the seafront. In fact, just like a true star, the great little car is still delighting the public with its timeless style. Available only in the convertible version, the exclusive numbered limited edition pays homage to its ancestor through the contemporary reworking of stylistic features that made it world-famous, like the vinyl dashboard, the chrome trims on the bonnet, and the vintage logo on the nose between the chrome moustaches, as well as on the liftgate and steering-wheel. There are also retro touches inside the 60th anniversary special series Fiat 500, including the piping on the upholstery in ivory leather with contrasting maroon stitching to match the central dashboard fascia, and the two-tone mats.


Not far from the "Quai Saint-Pierre" is the bustling Forville market, the most famous in Cannes, surrounded by countless shops in the nearby narrow streets. Every Monday, this is the site of the flea market, thronged with tourists and locals in search of vintage items. The Fiat 500 is no vintage object; it is always up to date, capable of renewal in keeping with its own tradition, making it an authentic four-wheeled myth.  Today, sixty years after its first appearance, the great little car continues to thrill with its unique design, and to find favour with all those who appreciate beauty and originality. What's more, from the technological point of view, the sixtieth anniversary special series provides the best today's market has to offer in terms of technology and on-board comfort. And the special series will star again in the next stage of the  "500 Forever Young Tour", which will visit another fascinating European country. And so continues the story of the 500, a car that has been influencing fashion, society and lifestyle every since 1957, becoming a genuine global icon with about six million cars sold to date. 

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FCA Heritage at the Mille Miglia 2017 :


  • The 35th historic re-enactment of the most famous road race of all time will take place from May 18 to 21.
  • Alfa Romeo, "Automotive Sponsor" of the event, and Lancia will be taking part with several rare classic cars.
  • The Alfa Romeo Historic Museum will be sending three of its crown jewels: the 6C 1750 Gran Sport (1930), the 6C 2300 Mille Miglia (1938) and the 1900 Super Sprint (1955).
  • They will be joined on the start line by a Lancia Aprilia (1937) and a Lancia Aurelia B24 (1955).
  • The public will also be able to admire Stelvio and Giulia, the latest additions to the Alfa Romeo line-up which define a new paradigm of the brand.
  • Two examples of the Lancia Ypsilon Unyca, the new glamorous and affordable special series, will parade along the route.
  • More information on FCA Heritage vehicles and crew members will be available from May 18 on the www.fcaheritage.com website and on the official social media channels of Alfa Romeo and Lancia. 


The historical re-enactment of the Mille Miglia - the race famously defined by Enzo Ferrari as "the most beautiful travelling museum in the world" - will be held from 18 to 21 May. Now in its 35th edition, the event will welcome several rare classic Alfa Romeo and Lancia cars from the FCA Heritage collection, the structure that coordinates all the company's activities in the world of classic motoring. In line with tradition, this old-fashioned race - of which Alfa Romeo is the "Automotive Sponsor" for the third year running - will start and end in Brescia, having crossed some of the most striking locations in Italy, with the turning point in Rome.
The rare classic cars will be flanked by the latest additions to the Alfa Romeo line-up. Stelvio, the first SUV in the history of brand, guarantees peerless performance and outstanding driving pleasure as a result of its excellent mechanics and engineering. The public will also be able to admire the alluring Giulia, the sporty sedan that represents the new paradigm of the brand with its revolutionary precepts of style, sportiness and technology. Not by chance, Giulia embodies all the elements that made Alfa Romeo one of the most desirable brands: quintessentially Italian design, high-performance engines, perfect weight distribution, unique engineering solutions and the best weight-to-power ratio in its category.
Two examples of the Lancia Ypsilon Unyca, the new, special, glamorous and affordable special series, which strikes the perfect balance between causal sophistication and dynamism, will parade along the route.


Alfa Romeo

6C 1750 Gran Sport (1930)

The 6C 1750 Gran Sport (1930), the 6C 2300 Mille Miglia (1938) and the 1900 Super Sprint (1956) are returning to the legendary roads of the race marked by the red arrow. Three superb cars from the Alfa Romeo Museum, dubbed the "Time Machine", will be travelling the roads where the Mille Miglia was staged from 1927 to 1957. The race was won by Alfa Romeo no less than eleven times: a record that can never be beaten. All eyes will especially be on the 6C 1750 Gran Sport, the legendary model in which Tazio Nuvolari and Giovanni Battista Guidotti won the Brescia-based race in 1930. That was the race of the legendary "overtaking in the dark" episode when Nuvolari achieved the unprecedented feat of averaging 100 km/h over the entire course. The bodywork was created by Milan atelier Zagato, and still draws gasps of admiration from those lucky enough to see it today. 


6C 2300 Coupé Mille Miglia (1938)

The 6C 2300 Coupé Mille Miglia with body made by Touring will be on the start platform in Viale Venezia. The car is similar to the one that came first in its category in the 1937 and fourth in the general ranking following in the steps of the 6C 2300 Pescara first series. The name "Mille Miglia" pays homage to the excellent performance of 1937: first in its category and fourth in the general ranking. Under the bonnet is a 2309 cm3 straight-six capable of delivering 95 HP at 4500 rpm and propelling the vehicle at 170 km/h. The car will be driven by a crew of excellence: Arturo Merzario and Jean-Pierre Jarier. The competitive duo represents the glorious history of Alfa Romeo in motorsports. They took the sport prototypes world championship in 1977 winning all the races on the calendar in their category in an Alfa Romeo 33 SC 12.


1900 Super Sprint (1956)

According to the consolidated 1900 family tradition, the Sprint was replaced by the Super Sprint in 1955: it was similar to the previous model but with a new snappier five-speed gearbox. It had the same mechanics as the Berlina T. I. Super, namely 1975 cm3 displacement, double-barrel inverted carburettor and double rear CV joint. The second version of 1956 which competed in the Mille Miglia delivered 115 HP at 5500 rpm and reached a remarkable top speed of 190 km/h.



Aprilia (1937)

The Aprilia, introduced in 1936, was the spiritual legacy of Vincenzo Lancia, who had passed away a few months before the commercial launch of the car. Provided with a unitised body integrated with the chassis without B-pillar, the appearance of the car was truly innovative. It stood out among the sedans of its day for its particularly aerodynamic line and light-weight securing a top speed of about 130 km/h and good fuel efficiency at the same time. The narrow-V4 with hemispherical combustion chambers contributed to this result. In addition to telescopic independent front suspensions, by now traditional on Lancia, the car fitted independent suspensions also on the rear axle.


Lancia Aurelia B24 Spider (1955)

Designed by Pinin Farina and considered by many to be the most beautiful spider in the world , the B24 was presented at the Brussels Motor Show on January 15, 1955. Two-hundred and forty units were made until October 1955. The car had distinctive design details, such as the "wing-shaped" bumpers, doors without handles and panoramic windows and windscreen with American-style retracted pillars. The engine was the legendary V6 designed by Francesco De Virgilio. It had a displacement of 2451 cm3 and developed 118 HP driving it to a top speed of 180 km/h. The later "Convertible America" version which debuted at the Turin Motor Show in January 1956 appeared much more classic and comfortable: the engine was slightly less powerful and the doors were fitted with handles and winding windows. The production continued until the end of 1958. The Aurelia will be driven by Helio Ascari, descendant of the legendary Alberto who triumphed at the Mille Miglia in 1954 behind the wheel of the Lancia D24.


The route of the Mille Miglia presents some variants again this year. Each edition of the Mille Miglia is part race, part adventure and part wonder for the "the most beautiful travelling museum in the world", and certainly never the same as the year before. This is precisely the secret of the event which every year brings together admiring, enthusiastic spectators: a sign for all to see that these cars still arouse strong emotions even among the youngest in the crowd. The presence of FCA Heritage is confirmation of the special dedication of FCA for the classic car world and events that highlight its racing traditions of its brands. More information on FCA Heritage vehicles and crew members will be available from May 18 and regularly updated during the event on the www.fcaheritage.com website and on the official social media channels of Alfa Romeo and Lancia.


Turin, 12 May 2017

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Resounding success of the many-times Sicilian champion in the eighth round of the 2017 FIM Motocross World Championship MXGP. Fiat Professional honours the brand's world ambassador and shares his dedication, determination and constant commitment.


Fiat Professional celebrates Tony Cairoli, genuine Italian sports icon and eight times World Champion, who won on the exciting Talkessel circuit in Teutschenthal, western Germany, near Halle. Characterised by fast ups and down and medium hard terrain, the beautiful 1500 metre long track was dominated by the Sicilian ace who, once again, demonstrated his world-class character and determination.


With this important victory, Tony is consolidating his undisputed leadership in the ranking that he is currently leading with 258 points. This is the result of hard work carried out with enthusiasm, determination and constant dedication. The same authentic values are shared by the FCA brand dedicated to commercial vehicles which, for the second year running, is also Official Sponsor of the FIM Motocross World Championship MXGP and is making a selection of vehicles available to the organisers.


The "product hero" of the official fleet is the unstoppable Fullback, the tough and reliable Fiat Professional pick-up truck which is perfect for all activities, trades and leisure activities. It capabilities include impressive load capacity, a payload of more than one tonne and over three tonnes of towable weight. Furthermore, by implementing all-wheel drive and 4WD electronic selector, Fullback can easily tackle the roughest terrain in the toughest conditions, like when travelling off-road carrying a heavy load.


The compelling 2017 FIM Motocross World Championship MXGP will continue on May 28 on the track in Ernee (France), that for the occasion will be named "Fiat Professional MXGP of France" since Fiat Professional will be taking on the prestigious role of Title Sponsor of the event. And once again, Fiat Professional will be by the side of the very strong Tony Cairoli, its ambassador in the world and undisputed world championship leader.


Turin, 22 May 2017

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FCA and IVECO provide the fleet for the G7 summit in Taormina:


The automobiles and commercial vehicles provided by Fiat Chrysler Automobiles and CNH Industrial's IVECO brand will form the fleet supporting the 43rd G7 summit, to be held in Taormina, Sicily, Italy on May 26 and 27 were officially handed over.
A total of some 90 vehicles have been made available to the event organizers, including the natural gas Fiat 500L, the IVECO Daily Minibus (natural gas and electric versions), the electric Fiat 500e, the Alfa Romeo Stelvio, Giulia and Giulietta, and Fiat Ducato models.
All of the vehicles are ready for service in Taormina and are ready to transport delegations, ministers, civil servants and all the other personalities taking part in the summit.
Many of the vehicles will also be used for the G7 summit's collateral events, to be held between now and October in numerous Italian cities: Bologna for instance will host the Environment summit in early June, while the Technology and Industry summit will take place in Turin at the end of September.
FCA and IVECO's partnership contribution to the G7 summit is particularly significant and important. Both companies have solid Italian roots and count long-established operations globally, enabling them to take center stage at an international event like the Taormina G7 summit.
What's more, the high levels of innovation FCA and CNH Industrial continue to include in their products make them the ideal partners for travelling new roads toward more and more sophisticated and intelligent mobility solutions: vehicles with low environmental impact and high safety technology content, leading the way in offering customer mobility and transport solutions designed today for the needs of tomorrow, at a cost-effective price.



The vehicles that make up the fleet for this year's G7 summit and collateral events provide a complete snapshot of the FCA range, which can offer tailored mobility to the needs of every kind of customer. IVECO, on the other hand, is represented by three Daily Minibuses, two fuelled by natural gas and one electric, for the delegations' internal mobility during the two days of the summit.
The Fiat 500L is the latest evolution of the 500 identity, which has enabled the "500 family" to explore new territory by breaking down the traditional barriers between segments, while retaining the personality of the most iconic of all Italian products, successful around the world thanks to Italian style, continual innovation, eco-friendliness and premium quality. Since its launch in 2012, the Fiat 500L has always been market leader with 430,000 customers worldwide and a share of more than 25% in its class in Europe. And now the new 500L - officially presented to the media in these days - is even more 500, even more crossover, even more technologically. What does not change is the multifaceted soul of a cross-model that, thanks to its style and its capabilities of functionality and efficiency, represents Fiat's unique flair for inventing cars that make everyday life simpler, and also a little more fun. The natural gas version extends this list of impressive characteristics, adding environmental protection, low running costs and driving pleasure.
Stelvio is the Alfa Romeo brand's first SUV: it delivers an adrenaline-packed driving experience and sporty style, distinctive features of the genuine "Alfa spirit", which now - for the first time in the brand's more than a century of history - have come together in a sport utility vehicle. In keeping with Alfa Romeo tradition, the new SUV offers impeccable handling, worthy of a true sports car, thanks to balanced weight distribution, the most direct steering ratio in the segment and state-of-the-art suspensions, not to mention lavish use of ultra-lightweight materials.
The Giulia is another fine continuation of the Alfa Romeo tradition, embodying a distinctively Italian style expressed through exquisite proportions, refined simplicity and quality of external and internal surfaces. On the exterior, the Giulia is statuesque and the clean and essential interior is designed to envelop the driver, placing him unequivocally at center stage. What's more, Giulia offers unique technical features to increase active and passive safety and ensure a superlative ride.
The Giulietta range has recently been renewed to make it easier and quicker for customers to choose the version best suited to their tastes and needs. They can customize their car with optionals and accessories, or accentuate its unique handling with sportier add-on features.
The Ducato is the Fiat Professional best-seller, which - over 35 years and 6 generations - has been chosen by some three million customers. Ever since it first hit the road, the Ducato has been a brand in its own right, revolutionizing its segment with continual innovations now found in all light commercial vehicles. And over the years, Ducato has been progressively developed to become a trendsetter, produced in over 10,000 variants and sold in more than 80 countries worldwide. A global success that is also available with a natural gas engine which makes it ideal for urban transport.
Based and developed on the versatile Fiat 500 platform (also perfect for integrating electric vehicle technology), the 500e has already been on sale in the United States for several years. Its drive unit has a lithium ion battery and a high-power electric module (over 110 horsepower with a range of almost 150 kilometers); controlled by a state-of-the-art ECU which manages its power flows.
The IVECO Daily Minibus offers a wide range of solutions for different mission types: tourism, intercity and school transport. Like the other Daily family models, the Minibus is available with a choice of 146 and 180 HP Euro VI diesel engines, a 136 HP natural gas engine and an 80 kW all-electric engine. The Daily "Natural Power" Minibus, fuelled by CNG, delivers the same performance levels as its diesel equivalent. With 136 HP and best-in-class torque (350 Nm), the 3.0 liter engine can handle any mission.
IVECO BUS enjoys a large share of the sustainable energy market, thanks in part to the Daily Minibus Electric model. This "zero-emissions" vehicle, a 7.12-meter long, 16-seater, is ideal for city centers and shuttle bus services. Compared to the previous Daily Electric models, this new version provides a range of 110 or 160 km (with 2 or 3 batteries respectively), a 25 percent increase in efficiency, an additional payload of 100 kg and 20 percent more battery lifetime. The energy storage system requires two or three high-density nickel sodium chloride batteries in combination with high-power super-capacitors which improve the vehicle's performances and lengthen battery life. Energy recovery during braking transforms kinetic energy into electricity to charge the traction batteries.


FCA and IVECO's responsible commitment to genuinely sustainable mobility

Environment-friendly mobility is a major priority for today's automotive industry. Automobiles must ensure freedom of movement while also protecting the environment and the same applies to both light commercial vehicles and heavy trucks.
The commitment shown in this area by Fiat Chrysler Automobiles' and CNH Industrial - which includes its IVECO brand, which produces and distributes industrial vehicles - is founded on the awareness that there is no one-size-fits-all solution for sustainable mobility. Obviously, conventional engines will continue to play a major role in the coming years: improving their efficiency and reducing their emissions are key factors and essential preconditions for meeting Europe's ambitious future environmental protection targets. However, it is equally clear that only the combination of conventional and alternative technologies can deliver tangible results in the immediate term.
Natural gas is the cleanest and most cost-efficient fuel on the market and the only real alternative petrol and diesel.
FCA and CNH Industrial are firmly convinced that innovation must yield immediate, tangible benefits for the environment and customers, and these priorities cannot wait. The technologies offered must deliver genuine solutions, available at once and accessible to all, because sustainability also means accessibility.
Today, natural gas is a mature technology, available at accessible prices, which can provide immediate solutions to the problems of pollution - especially in urban areas - and the reduction of CO2 emissions. There is no denying natural gas's potential for promoting both environmentally and economically sustainable mobility, since this fuel not only slashes emissions of harmful pollutants (fine particles, nitrogen oxides and hydrocarbons) and CO2 (23 percent less than with petrol) but is also currently the best value-for-money in terms of technology cost/environmental benefit ratio. A natural gas car or commercial vehicle costs little more than the equivalent conventional fuel version, but is significantly cheaper to run.
Last but not least, the development of natural gas also generates wider economic benefits: the natural gas network, in which Italy can proudly claim supremacy, employs some 20,000 people in component manufacturing, after-market services and filling stations, and increases Italian households' spending power thanks to the savings that the use of natural gas vehicles provides.
FCA was the first carmaker to commit to a factory-made methane vehicle (the Marea, in 1997), and it now has the widest methane range on the market, from the small Panda and Ypsilon to the Ducato van. For 20 years Fiat was the leading European company in CNG sales, and overall FCA has sold over 730,000 vehicles powered in this way.
IVECO leads the field in natural gas engine technology and has developed a wide range of vehicles operating on both CNG and LNG (Liquefied Natural Gas), quickly responding to the potential of natural gas for commercial and public service vehicles, sectors in which it is a key international player.
Together, FCA and IVECO are planning further expansion of their range of natural gas vehicles, already one of the world's most comprehensive, bringing even more innovations to an area of Italian technological excellence that sets the benchmark for foreign countries, their supremacy acknowledged worldwide, with an active role in the promotion of the offering and targeted marketing activities.
The new frontier in natural gas is already available today, and is called biomethane. It is a gas with exactly the same characteristics as natural gas but made from renewable sources with no environmental impact. It is an excellent solution for the mobility of the future that is already available for use today, with even more savings on fuel costs and ecological benefits.
Methane is already the cleanest fuel available today. It is a practical alternative to petrol and diesel with minimum harmful emissions: lower levels of particulate (nearly zero), nitrogen oxide and reactive hydrocarbons which can form other pollutants.
All these benefits are even greater with biomethane, especially the well to wheel footprint. For instance, a Fiat Panda running on methane has 31 percent lower emissions than the petrol equivalent, and the reduction increases to 57 percent if 40 percent biomethane is added to the natural gas. In other words, the reduction of pollutants is equal to that which can be achieved by an electric car charged with the current European energy mix. What's more, if the Fiat Panda is operated on 100 percent biomethane, CO2 emissions can be cut by as much as 97 per cent: basically, the same as for an electrical car charged only with electricity from renewable sources such as wind power.


London, May 25, 2017

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Awards galore for Fiat advertisements :


  • The brand won five trophies in three important contests: "GrandPrix Advertising Strategies", "NC Awards" and "Key Award".
  • The stars are all the versions of the 500 family, from the iconic 500 and the 500X to the 500L.
  • Leo Burnett is the European creative agency of the Fiat brand that created and made the awarded campaigns.


This is a successful week for Fiat that has won five prestigious awards for advertising. Made in collaboration with the Leo Burnett creative agency, the winning campaigns are the result of the constantly innovative approach of the brand in this area. The star is the entire 500 family, from the iconic Fiat 500 to the Italian crossover Fiat 500X and the 500L, which form a family which is like no other on the international automotive scene.


The "GrandPrix Advertising Strategies" awards, the most important in Italy for brands and advertising, were given in Milan.


The first prize in the "Contro un avversario" category went to the "500X Transition" spot starring Oscar winner Adrien Brody and the Fiat crossover. During the journey, the car driven by the actor morphs into a dog sled, a hoverboard, a vintage scooter and a carriage. These vehicles represent the peculiarities of 500X: performance, innovation, style, comfort and elegance.


The first prize in the "Leader/Evergreen" category went to the "500S Test" video which was posted on social media and garnered the resounding result of 13 million spontaneous views and was shared over 500,000 times in just a week. The campaign speaks to the "Bad Boys" for which the 500S, the special version with bold looks and a strong personality, was explicitly designed and created.


The long prize record of Fiat was completed by the win in the "Viral" category at "Key Award", the contest exclusively dedicated to advertising films, with the "500L Pronto mamma" project: a few days before Mother's Day, a taxi offered free runs to customers providing they spent the whole time in the car talking on their phones with their mothers.


The success of Fiat advertising was reasserted in the "NC Awards" contest created by ADC Group to focus on integrated and holistic advertising in Italy, which every year brings together the most important names in the worlds of marketing and advertising on the panel. Fiat took two medals: Silver for "500 The Cult Sharing" in the relational marketing category and Bronze for the "Eroi cercasi" campaign in the sponsoring category. In particular, during the recent Milano Design Week the well-known 500 cars of the "Enjoy" car sharing service were replaced with some 1957 vintage models for the "500 The Cult Sharing" operation. It was an original way to celebrate the glorious icon of international automotive design.


Turin, 25 May 2017

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Tony Cairoli still heads the FIM Motocross World Championship MXGP 2017


After the thrilling race on the circuit at Ernee in France, the Sicilian champion has a clear lead in the championship table with 347 points. To mark the occasion, the Fiat Professional brand treated the public to a major product taster, in the form of the Ducato 4x4 show-vehicle


The Sicilian champion turned in yet another outstanding performance yesterday, gaining vital points in the race at Ernee, the ninth event in the FIM Motocross World Championship MXGP 2017. This strengthens Tony Cairoli's position as leader, and will make the final title battle even more thrilling. He currently heads the overall table with 347 points.


Entitled the "Fiat Professional MXGP of France", since the brand occupied the prestige role of Title Sponsor, this sports event gave the public a major taster of a product which will be placed on the market in the next few months, in the form of the Ducato 4x4 show-vehicle, a new all terrain, four-wheel drive concept vehicle, which extends the Ducato's potential for both working and leisure use.


A vehicle ready for any challenge, welcomed to France by another Fiat Professional 4WD model: the unstoppable Fullback, the product hero of the 2017 FIM MXGP Motocross World Championship official fleet. Rugged and reliable, the Fiat Professional pick-up is perfect for any use, during work or leisure, thanks to its all-wheel drive and a 4WD electronic selector, enabling it to easily tackle the roughest terrain in the toughest conditions, such as off-road travel with a full load on board. In particular, with the one-of-a-kind 4WD electronic selector the driver can easily control the engagement of the Torsen central differential, which, by using three electronically-controlled clutches, ensures always optimal torque transfer to the front and rear wheels and improves traction on mud and snow. The low gear range makes it easy to tackle the toughest conditions.


This amazing vehicle starred in a video made by Fiat Professional a few days before the Ernee race. The set consisted of beautiful Brittany, featuring the wonderful cliffs and pristine landscapes along the road from Cancale, a picturesque little town standing in an enchanting bay, to the coastal town of Saint Malo, famous for the dramatic high tides on its shoreline, and as France's sailing capital.


The next event will be on 11 June at the Orlyonok circuit in Russia, where Tony Cairoli can be counted to put all his true grit, made up of passion, determination and tireless commitment, on the line once again. These same, genuine values are shared by Fiat Professional, in its second consecutive year as Official Sponsor of the FIM Motocross World Championship MXGP, now halfway through its season.



Turin, 29 May 2017

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When Fiat Professional calls, Chuck Norris answers


The famous actor, whose iconic, indestructible character also enjoys great web popularity, is an ironic incarnation of the Fiat Professional brand values and will star in a new advertising platform that will go on air in June.


In line with the new advertising platform that will go on air throughout the EMEA region in June, Fiat Professional presents its fantastic new brand ambassador. Chuck Norris, the famous US actor, film producer and martial arts expert. During the last few years, popularity on the web has been added to his successful career on TV and cinema screens all over the world: since 2005, the myth and actions of his "indestructible" character have generated viral contents - "Chuck Norris facts" - that have made him an Internet cult hero and a genuine web phenomenon.


Every digital and social platform is crammed with memes featuring Chuck Norris's amazing, ironically surreal actions, which have reached an incredibly large audience:searching for the actor obtains about 12 million results on Google and 880,000 on YouTube, with millions of views. His Facebook page has almost 6.5 million "likes", in 45 countries. A worldwide phenomenon that conveys, with endearing irony, a message of impressive determination, strength and commitment, embracing an audience of all generations thanks to the character's great appeal.


These characteristics, portrayed with such emphasis, make Chuck Norris a genuine incarnation of the Fiat Professional brand values: determination, reliability, dynamism, competence and closeness to the customer. Furthermore, a research test across Europe has shown him to be the best brand ambassador in terms of relevance, affinity and appeal for professional customers. Luckily, you don't have to be Chuck Norris or share his superhuman qualities to excel at what you do: simply trust inthe Fiat Professional full line, developed to satisfy customers' real needs with a wide offer and in expansion.



Turin, 30 May 2017

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Fiat 500 Forever Young: Iconic model time travels to 80s Madrid


  • Fourth instalment of Fiat 500 Forever Young multimedia tour visits 80s Madrid
  • Tour celebrates the legendary Fiat 500's 60th birthday and record-breaking success
  • Join the virtual tour at www.500foreveryoung.fiatpress.com
  • One more destination to visit before global birthday celebrations on July 4th


The iconic Fiat 500 will time travel to 80s Madrid in the latest leg of an exciting multimedia journey to celebrate its 60th birthday.


The 500 Forever Young web tour set off from the home of Fiat in Turin, before taking in the sights and sounds of 20th century London and Paris.


Now, ahead of global celebrations to mark the car's official birthday on July 4th, the latest instalment of the tour will stop in the vibrant and buzzing Spanish capital at a time of great cultural change.


On each leg of the journey, visitors will find a treasure trove of photography, video and music telling the story of how the Fiat 500 became intrinsically linked to the location on its way to more than six million global sales.


Every destination on the tour can be visited here www.500foreveryoung.fiatpress.com


In the Madrid instalment visitors will experience the euphoria and dynamism of a period sometimes known as the "Movida Madrileña" (or the Madrilenian Scene) when an ebullient cultural and artistic wave spread through fashion and design.


This takes the form of the inside of a Fiat 500 fan club, decorated with furniture, artwork, magazines and memorabilia from back in the day. By clicking on these, visitors will find further information and entertaining snippets. It all revolves around the iconic Fiat, a genuine work of art capable of enriching the world around it.


Madrid in the 80s was a deeply changed city, with mayor Enrique Tierno Galvan helping transform it into a symbol of modernity and national identity. Music filled the streets and movies like Pedro Almodóvar's "Women on the Verge of a Nervous Breakdown" broke new ground. At the same time, Ágatha Ruiz de la Prada's shimmering dresses injected a pop-art element into fashion. Just like Fiat 500, a "Pop" car that never goes out of fashion.


Although the Fiat 500 not is production at this time, its legendary status continued to grow in Spain, where official fan clubs like the "fiat500catalonia" opened, bringing together Fiat 500 owners and Italian art and culture enthusiasts.


Not by chance, today the legendary 500 is the most collected Italian car in the world and according to the online trading site Autoscout24 with models more than thirty years old being the most popular. Its genuine cult status was celebrated in 2007 by a special stamp: it was the homage of Poste Italiane for the 50th anniversary of the great small Italian car.


In addition to being a rarity worth collecting, the Fiat 500 is today a source of inspiration for designers: unsurprisingly, the new 500 launched in 2007 completely revolutionised the international city-car scene. And today, it is the turn of the new special series dedicated to the 60th anniversary to write a new page of the extraordinary history that started on 4 July 1957 and still today excites the fans of beauty and originality.



Turin, 8 June 2017


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Methane and biomethane conference in Bologna for the Environment G7


Sustainable mobility took centre stage today in Bologna. The conference entitled "Natural gas and biomethane, national excellences for sustainability" was held in the Enzo Biagi Auditorium at the presence of the Italian Ministry of the Environment and Protection of Land and Sea and the top managers of Fiat Chrysler Automobiles, IVECO and Snam. FCA was represented by Alfredo Altavilla, Chief Operating Officer for the EMEA Region.
Organised by Econometrica-Centro Studi Promotor in collaboration with ANFIA, CIB (the Italian Biogas consortium) and Confagricoltura, the conference is part of the #AllForTheGreen programme organised to accompany the "Environment G7" meeting which will be held on June 11 and 12 in Bologna and will bring together the environment ministers of the seven most industrialised countries in the world.
The conference was the opportunity to present the study entitled "Economic and ecological advantages of methane as automotive fuel in 2016" to local and central authorities, the press, the representative of stakeholders and companies. This document written by Centro Studi Promotor of Econometrica offers the most up-to-date overview of the dissemination and use of natural gas as automotive fuel in Italy. Some elements are particularly interesting: last year's savings in terms of emissions and spending on national, regional and provincial levels from using natural gas instead of traditional automotive fuel amounted to nearly two billion Euro. Nearly one million and a half tonnes of CO2 emissions were avoided by using methane fuelled vehicles.
Furthermore, the study named the local authorities with the best national performance in terms of natural gas use. Finally, the best cases were used to build a nationwide application scenario to quantify the possible savings in economic and emissions terms. It results that if the dissemination of methane fuelled vehicles of the most virtuous province (that of Ancona) were applied to the entire country, the potential economic savings would have totalled 11 billion Euro with eight million and half tonnes less of CO2 emissions.
The awards were given by FCA, IVECO (a CNH Industrial brand) and Snam, the company that last October - at the presence of the Ministers for Economic Development Carlo Calenda and of Infrastructures Graziano Delrio - signed an agreement with the objective of fostering the development of natural gas as automotive fuel in the broader scenario of sustainable mobility and initiatives for promoting it: this agreement is becoming a fundamental asset in the national decarbonisation and suitability strategy. As established by the memorandum, FCA, IVECO and Snam are actively joining forces to further accelerate the development of methane (also known as CNG, Compressed Natural Gas) as automotive fuel. Methane is readily available and more sustainable than traditional fuels, in addition to being capable of generating major benefits for the environment and in economic terms for consumers, companies and public administrations.


Among its strategies, FCA pursues the development of alternative fuel engines: it is a leader in CNG technologies and in the recent past has significantly developed its range, currently made up of twelve models, making one of the fullest in the entire motoring panorama.
IVECO has acquired a major technological advantage in natural gas engines and has developed a complete range of vehicles running on CNG and LNG (Liquefied Natural Gas), from the Daily light commercial vehicle to the Urbanway city bus and the new Stralis LNG long-haulage vehicle launched one year ago. This is confirming the potentials of methane as fuel for commercial vehicles, public transport and public services, sectors in which the brand is world leader.
Together, FCA and IVECO are planning a further expansion of their range of natural gas vehicles, which is already one of the world's most complete, bringing even more innovation to an area of Italian technological excellence that sets the benchmark for any foreign countries, its supremacy acknowledged worldwide, with an active role in the promotion of the offering and targeted marketing operations.
Snam, as European leader in the construction and management of infrastructures for the natural gas market, will be offering its consolidated experience in the sector by investing approximately 150 million Euro over the next five years to promote the development of CNG fuel stations. This will significantly increase the number of methane pumps - currently totalling 1,200 nationwide - and improve the quality of service to customers, in addition to ensuring a more balanced distribution in all regions according to synergistic development methods and priorities in parallel to the evolution of the number of light and heavy vehicles on the road.


After the speeches of the presidents of ANFIA (Aurelio Nervo), CIB (Piero Gattoni) and Confagricoltura (Massimiliano Giansanti), who delved into the development prospects of the alternative fuel supply chains, the day really livened up with the round table meeting chaired by Gian Primo Quagliano.
The president of Econometrica and Centro Studi Promotor directed a barrage of questions at Alfredo Altavilla (Chief Operating Officer for the EMEA Region of Fiat Chrysler Automobiles), Marco Alverà (Chief Executive Officer of Snam) and Pierre Lahutte (Brand President of IVECO).


In his speech, Altavilla said that "methane is the solution which today offers the best cost to environmental-friendliness ratio. As a result of its higher energy content, a vehicle can travel fifty percent further on one kilogramme of methane than on one litre of petrol. From the environmental point of view, natural gas is the fuel with the highest developed energy to emitted CO2 ratio: as a consequence, it can contribute in major fashion to reducing greenhouse gases. With regards to polluting emissions, methane cancels out particulate and reduces the most harmful pollutants, such as nitrogen oxides and non-methane hydrocarbons".
"Importantly, natural gas may become a real renewable source with biomethane, which is made from domestic, industrial and farming waste", continued the FCA Chief Operating Officer. "The 'well to wheel' analysis (which considers the entire production and use cycle of energy) shows that the ecological advantage of biomethane vehicles may be comparable to that of electrical vehicles from renewable sources".
Altavilla concluded explaining that "this fuel is a reality that already today plays a key role in reducing the transport generated emissions. It may become the winning card in the commitment to improve air quality more and more. The prospects offered by biomethane allows an important quality leap in the direction of circular economic already today thanks to smart waste reuse. The estimated biomethane production potential in Italy is approximately eight billion cubic metres per year. As you can see, methane represents the future and FCA is ready".


In his speech, IVECO Brand President Pierre Lahutte stressed the role of IVECO as trailblazer in the natural gas sector: "We started investing in natural gas technology when no-one believed it could be applied to commercial vehicles and buses, anticipating a trend which is now current across Europe".
"The IVECO product strategy aims at supplying vehicles which allow customers to be more and more sustainable, both in environmental and in cost terms", Lahutte added. "IVECO is the only manufacturer to offer a full range of models fuelled with natural gas, both compressed (CNG) and liquefied (LNG), from light commercial vehicles and long-haul lorries to buses. Our continual commitment to developing new sustainable technology means that IVECO is leading the alternative traction vehicle market in Europe: today, there are over 21,000 natural gas fuel IVECO vehicles on the road, of which over 7,500 are public transport vehicles".
Lahutte finally reasserted IVECO's opinion on biomethane: "Biomethane is a winning technology, an integral part of a circular economy in which municipal and farming waste is converted into biogas to be used to fuel our vehicles. Implementing sustainable mobility policies, however, requires a major commitment also to develop the methane and biomethane distribution and fuel station network infrastructure both for compressed and liquefied use. We hope that institutions, vehicle manufacturers and gas supply chain operators will work together to make the distribution network even more widespread".


Snam Chief Executive Officer Marco Alverà commented: "An increasing number of European and worldwide capitals are implementing more stringent measures to fight particulate pollution and also our cities must act immediately with concrete measures. In this regard methane provides great advantages. First of all, it is immediately feasible. Natural gas vehicles have the same performances, and potentially superior, of gasoline and diesel fuelled vehicles, and eliminate particulate matter. Moreover, natural gas vehicles allow for a 40% saving of CO2 emissions with respect to traditional fuels and the environmental footprint of biomethane is similar to electric vehicles derived at 100% from renewable sources.
"Methane for vehicles, and soon biomethane, is not a temporary but a permanent solution for a zero emission mobility". Alverà added: "We will put all our efforts in significantly increasing methane supply through cities, roads and motorways, preserving our role of infrastructure operator, providing our technical know-how and our infrastructure to anyone who is keen to invest in natural gas for transport".


The three top managers of FCA, IVECO and Snam then awarded the three regions that distinguished themselves the most in the field of automotive methane in 2016. One award went to Emilia Romagna as the most virtuous region for automotive methane use in 2016, while Lombardy received an award for being the region that saw the highest growth of compressed and liquefied natural gas distributors in the years from 2010 to 2016. Apulia per awarded for its natural gas use plan aimed at decarbonising the industries present in the region and for the actual use of this fuel for transport.


The conference was closed by Minister of the Environment Gian Luca Galletti who - continuing the commitment expressed by the Ministers for Economic Development Carlo Calenda and of Infrastructures and Transports Graziano Delrio when the memorandum was signed in October - reasserted that the investment in the Italian methane gas supply chain was a key element clearly defined by the government in the National Energy Strategy. "This is a cornerstone on the necessary path towards decarbonisation which must lead us to overcome traditional fuels, such as petroleum and coal", he said.
"We need to aim towards a new model of sustainable mobility, increasing the efficiency of the public transport vehicle fleet, which today is ageing and polluting, and focusing on a broad common work oriented towards orientation with the major players in the transport sector", explained Galletti. "Agreements such as this spur us strongly in this direction", the minister concluded.


Bologna, 8 June 2017

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The new Fiat Professional international communication campaign starring Chuck Norris “When Fiat Professional calls, Chuck Norris answers"


The new advertising platform features Chuck Norris: his iconic, indestructible character, very popular on the web, provides an ironic incarnation of the brand's values


Fiat Professional will launch a new advertising campaign featuring Chuck Norris, covering TV, digital media, radio and billboards. The key advertising material are six videos starring Chuck Norris with the Fiat Professional range and the Ducato, Talento, Fullback, Doblò and Fiorino models individually. A genuinely full line brand, thanks to a wide offering tailored to customers' real needs, able to defeat the market's toughest challenges. The famous actor, whose iconic, indestructible character also enjoys great web popularity, is an ironic incarnation of the Fiat Professional brand values: determination, solidity, reliability, dynamism and being there. Fiat Professional has always liked to speak to people clearly and directly.
Chuck Norris will perform amazing, hyperbolic actions in a variety of working scenarios, playing the role of the hero for whom nothing is impossible, whose mere presence is enough to get any wished-for professional outcome, such as stopping a tap dripping at a glance, because "Chuck Norris' tap never loses a drop, it only wins". The message is that a worker who doesn't have Chuck Norris's incredible qualities can still rely on the Fiat Professional full line of vehicles, able to tackle any working task with complete customer satisfaction guaranteed. The result is a format that surprises every time and will support the brand's commercial offers on all markets. The concept is based on the alternative "Be Chuck or be Pro", the only two strategies available for dealing with the workload of a real professional.


In the film about the Ducato range the tone will change slightly, featuring the American actor's facts with references to the action films that have made him famous, to celebrate the leadership of a model that has also achieved legendary status in the commercial vehicle world. The ironic approach is applied again, in a real action movie where the meme figure becomes the vehicle itself: the Ducato, best-seller of the range and leader in many markets, is the only vehicle Chuck Norris can trust when he needs incredible results. The plot and mood are those of an action film, with the whole Ducato range being chased by a band of bikers, an extreme context in which it can show off all its versatility. The campaign, produced by Filmmaster Productions, was created by Leo Burnett and directed by Markus Walter. The films, to be shown both on television and on-line, are supported by radio, press and social media.



Agency: Leo Burnett

Executive Creative Directors: Alessandro Antonini,Francesco Bozza           

Group Creative Director: Davide Boscacci                                             

Creative Director: Stefania Abbrugiati                                       

Art Director: Daniela Barberio, Giuseppe Campisi, Vito La Brocca

Copywriter : Federica Altafini, Antonio Di Battista, Fabio Lattes Romeiro

Account Director: Roberta Spagarino                                         

Account Manager: Maurizio Battistel, Stefano Casuccio, Silvia Di Bucchianico

Head of TV Department: Riccardo Biancorosso                         

TV Producer: Laura Nadalutti, Franca Quercia                                           


Productions Company: Filmmaster Productions

RDirector: Markus Walter

DoP: Ottar Gudnason

Scenography: Sebastian  Krawinkel

Costumie Beth Lopez

Executive Producer: Lorenzo Cefis

Producer: Elena Marabelli

Pruduction Director: Gianluca Stabile

Post Production: Band


Turin, 9 June 2017

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  • From June 16 to 18, the 22nd edition of the Castell'Arquato-Vernasca hillclimb re-enactment reserved to vehicles made from the early 1900s to 1972.
  • Four priceless cars will be attending - an Alfa Romeo 33.2 Daytona, a Fiat 525 SS, an Abarth SE010 2000 Sport and a Lancia D25 - and showcased in the FCA Heritage stand where restoration services and certificates of authenticity will be presented.
  • Alfa Romeo Giulia Quadrifoglio and Abarth 124 spider will be accompanying the vintage models and opening the parade.
  • FCA Heritage is responsible for bolstering and promoting the history of the company and organising activities are targeted to collectors and simple enthusiasts of the cars and history of the Alfa Romeo, Fiat, Lancia and Abarth brands. The department will be attending the event with its own stand for the first time.


"Vernasca Silver Flag 2017", the re-enactment of the Castell'Arquato-Vernasca hillclimb that was held from 1953 to 1972, will be staged from June 16 to 18. No longer a timed race, the event today has morphed into a "dynamic conservation and restoration competition" for race cars made from the early 1900s to the early seventies in which the cars parade on roads closed to regular traffic at limited speed.


Organised by Club Piacentino Automotoveicoli d'Epoca, this is the 22nd edition of the "Vernasca Silver Flag". FCA Heritage will be attending the event for the first time with its own stand and taking part with a selection of priceless vintage Alfa Romeo, Fiat, Lancia and Abarth models. This is yet further confirmation of the special enthusiasm of FCA for the classic car world and events that highlight the racing tradition of its Italian brands. More specifically, the cars are an Alfa Romeo 33.2, a Fiat 525 SS, an Abarth SE010 2000 Sport and a Lancia D25. By their side, Alfa Romeo Giulia Quadrifoglio and the new Abarth 124 spider will be opening the parade.


The www.fcaheritage.com website is now online. It is the showcase of the FCA Heritage department and the meeting point for everyone who wants to know more on the history, the events and the activities dedicated to the vintage models of the Italian brands of FCA. In this space, vintage Fiat, Abarth, Lancia and Alfa Romeo enthusiasts and owners can discover new services, sign up for a special newsletter and submit online requests for a certificate of origin. Lancia and Abarth owners can also access the restoration and certificate of authenticity issuing services provided by FCA Heritage.


Alfa Romeo Tipo 33/2 Daytona (1968)

After the experience of the Giulia TZ and TZ2, Alfa Romeo was excited to return to racing in the two-litre Sport car category that in the sixties was becoming very popular and had been chosen as playing field by many major manufacturers.

The design of a new vehicle was started in 1964 by Alfa Romeo Design under Orazio Satta Puliga's guidance and was developed in particular by Giuseppe Busso. The chassis consisted of three large aluminium alloy pipes arranged to form an asymmetrical "H". A tubular chassis made of a single magnesium casing was fixed to the front end, while two "arms", also made of magnesium, was connected to rear. Rubber fuel tanks were accommodated inside the chassis tubes. The structure weighed just 55 kilograms, for a kerb weight in full running order of 580 kilograms. The two-litre, aluminium alloy V8 had four overhead camshafts, injection fuel feed with mechanical pump and twin ignition. The definitive version delivered 270 HP. The top speed of the car varied from 260 to 300 km/h according to the aerodynamic configuration.

However, in January 1966, before the engine designed and built in Alfa Romeo was even started for the first time off-vehicle, the design of the 33 (with the type code 105.33) was given by Giuseppe Luraghi to Autodelta, much to the discontent of Alfa Romeo engineers. Meanwhile, tests on a finished car fitting a provisional engine (the 1600 twin cam engine of the TZ2) started in Balocco in the winter of 1965.

The creation of the 33 was long and complicated, particularly because of its innovative chassis and 1967, the year of its debut, ended by winning the Fléron hillclimb in Belgium. The following year the 33, now with a new closed body, took fifteen overall victories and six category victories, amongst which were the Daytona and Le Mans 24 Hour races, where the car finished in the first two and three places, respectively. The version was named "Daytona" precisely following the success in the American endurance race. The car on display is the one prepared for the Museum by Autodelta themselves. At the end of the season, the Tipo 33/2 had won the World Sports Prototype Championship in the two-litre category. It was replaced the following years by the three-litre engine version.


Fiat 525 SS (1929)

The Fiat 525SS, a fast and luxurious cabriolet built between 1929 and 1931, was designed by Mario Revelli di Beaumont and made by the skilful Carrozzerie Speciali Fiat panel beaters. The model was derived from Fiat 525, particularly for its mechanics with rigid axle suspension and hydraulic shock absorbers. Some changes were made to the braking system, as a consequence of the more powerful engine, to the rear wheels and to the transmission.

The body makes reference to that of the Fiat 525S, instead. Totally new was the engine, which was beefed up to a displacement of 3739 cm3. It delivered a peak power of nearly 90 HP which propelled the car to reach a speed of 120 km/h. The code "SS" was the abbreviation of "Supercompressed", with reference to the engine. The model was built in the Lingotto factory from 1929 to 1931 and although Fiat had shut down the racing team and given up competitions in 1927 some Fiat 525SS driven by private crews made a name for themselves in various races, such as the "Coppa delle Alpi" and the "Mille Miglia".


Lancia D 25 (1954)

The model came in the wake of the success of the D 24 in the Carrera Panamericana in November 1953, which reinforced Gianni Lancia and Vittorio Jano's persuasion to continue with racing. In actual fact, the D 24 was designed in parallel to the D 50. In particular, for the D 25 the focus was on creating a more powerful, high-performance engine, which was also durable. After studies and tests, the choice fell on a V6 with a displacement of 3750 cm3 and a peak power of 305 HP. The engine was fed by three Weber 46 carburettors. The car was some 40 kilograms lighter than the D 24. Although derived from the D 24, some changes were made to the chassis, in particular to the suspensions. A De Dion layout was used on the rear with side longitudinal connecting rod and double leaf springs to increase trim stability. Its first appearance in a race was in June 1954 when a D 25 engine mounted on a D 24 car debuted in the Portuguese Grand Prix, driven by Ascari. Three D 25 cars entered the Tourist Trophy in September 1954.


Visitors to the "Vernasca Silver Flag 2017" can touch these extraordinary vehicles on display in a paddock open to all and see them in action on the nine-kilometre circuit that winds uphill from Castell'Arquato to Vernasca. This is the secret of the event that year after year brings together admiring and enthusiastic crowds as further proof that these cars still excite today.


Alfa Romeo Giulia Quadrifoglio

The rarities from the Alfa Romeo and Lancia official collections will be joined by the new Alfa Romeo Giulia Quadrifoglio Abarth 124 spider, which will have the honour of opening the parade: what better way to appreciate the indissoluble special connection which links the models of the past and those of today. The new Giulia is the most authentic expression of the brand, in addition to being a symbol of Italian technological and style excellence. Visitors to the "Vernasca Silver Flag 2017" will see its flexuous, all Italian-made lines which are introducing a new dimension of automotive design, where functional and dynamic beauty meets the very best performance, as a result of perfect weight distribution, an extraordinary weight-to-power ratio, unique technical solutions and rear-wheel drive. The top-of-the-range model of Giulia sports the legendary four-leaf clover emblem - hence the name "Quadrifoglio" - fits a powerful 510 HP six-cylinder 2.9-litre turbo petrol engine, entirely made of aluminium and inspired by Ferrari technology and expertise for extraordinary performance: top speed of 307 km/h, acceleration from 0 to 100 km/h in just 3.9 seconds and peak torque of 600 Nm. Furthermore, despite its exceptional power and torque, the six-cylinder 2.9-litre BiTurbo petrol engine is also best-in-class in terms of emission levels (198 g/km of CO2 with six-speed manual transmission) and is surprisingly fuel-efficient with its electronically-controlled cylinder deactivation system.


Abarth 124 spider

The focus will also be on the new Abarth 124 spider. Developed with Squadra Corse Abarth it guarantees all the thrills and driving joy of a true roadster. Furthermore, the Abarth perfectly embodies the leading values of the brand: performance, craftsmanship and technical excellence. In particular, for outstanding dynamic performance, the Abarth 124 spider fits a mechanical self-locking differential as standard feature. This device is typically found in top-of-the-range sports cars and emphasises the personality of Abarth 124 spider. Furthermore, the suspension features high double wishbone suspension on the front and a five-arm multi-link on the rear with new shock absorbers specifically calibrated by the Racing Team. The weight is concentrated between the axles and the engine is installed behind the front axle to guarantee optimal agility and superior driving feel. Sophisticated mechanics and the use of special materials contain the weight to just 1,060 kilograms, which results in a weight-to-power ratio of 6.2 kg/HP, the best in its category. Excellent weight distribution secures excellent feedback and agility. Under the bonnet, a powerful four cylinder Multi Air 1.4 litre turbo engine delivers 170 HP (that is about 124 HP per litre) and 250 Nm of torque: it has a top speed of 232 km/h and goes from 0 to 100 km/h in 6.8 seconds paired with a six-speed manual transmission. The new Abarth 124 spider is available with automatic Sports Sequential Esseesse transmission.


Turin, 13 June 2017


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After Italy and France, the "500 Forever Young Tour" arrives in Germany to celebrate the 60th anniversary of Fiat 500:


  • The third European leg of the tour that celebrates the world-famous iconic Fiat 500 was staged in Munich.
  • The atmosphere of the sixties was recreated in Wiener Platz, with actors in costume, period shops and historical 500's.
  • A journey through time starring the special Fiat 500 series dedicated to its 60th anniversary.
  • Click here for the video of the event in Munich.


The third leg of the "500 Forever Young Tour", the travelling event that is visiting some of the most beautiful squares in Europe, was held last weekend, involving fans and collectors of the Fiat 500, of both now and then.  In fact, after Italy and France, the special tour went to Germany to celebrate the 60th anniversary of the Fiat 500, an icon that is true to itself, but always current.


Cosmopolitan Munich, the "Mediterranean capital" of Bavaria defined "Italy's northernmost city", was chosen as the site for the third leg. The characteristic Wiener Platz - one of the most famous locations in the Bavarian city, thanks to its permanent market, the smallest in the whole of Munich and the famous Hofbräuhaus tavern - became an open-air theatre. For the occasion, the Fiat brand transformed the Wiener Platz in the Haidhausen quarter into a cross-section of the sixties. The scene included actors in costume and some vintage shops, a flower boutique, an elegant cafe and colourful grocery to represent some of the outstanding products made in Italy, just like the Fiat 500's, which were exhibited inside the premises, including the new special 500 series dedicated to the 60th anniversary.


The star of the German event was the exclusive special series, which debuts with its elegant two-colour livery - Bianco Tristrato and pastel Avorio - with the evocative name of "Dolcevita". The limited and numbered special series was greeted just like a sixties movie star by the visitors, who photographed it incessantly. Made only in the cabriolet version, the car pays homage to its predecessor with a modern reinterpretation of some of the stylistic elements that made it famous worldwide. These include the vinyl dashboard, the chrome on the bonnet and the vintage logo on its nose, in the middle of its chromed moustache, and on the tailgate and steering wheel. There are retro accents inside too, such as the tubular elements of the ivory leather upholstery with contrasting burgundy stitching, which match the central strip on the dashboard and the two-colour mats.


The special series will also be the star of the next leg of the "500 Forever Young Tour", which will visit another European country close to 4 July, the Fiat 500's official birthday. So, everything is ready to celebrate the 60th birthday of this truly global icon, which has influenced fashion, society and customs from 1957 to the present.



Turin, 13 June 2017

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Fiat and Esselunga set a Guinness World RecordTM: 1,495 Fiat 500 cars handed over in less than 48 hours


A record-breaking handover: 1,495 Fiat 500 cars were collected in less than two days by the lucky winners of the competition run by Fiat and Italian supermarket chain Esselunga. A historic feat, certified by the presence of the official Guinness World RecordTM judge, who approved it for inclusion in the book of records.


Everyone who took delivery of their Fiat 500 "Esselunga" helped to write the history of this record-breaking partnership. The winners came from more or less all over Italy: Lazio, Tuscany, Emilia Romagna, Veneto, Liguria, Lombardy and Piedmont.
The 1,520 Pastel White Fiat 500 cars were a sight to remember when lined up along the test track of the Mirafiori plant, where many of the models that shaped the brand's history were tested.


The specific model was developed especially for the competition in association with the Fiat Design Centre, with customised personalisation. Based on the Lounge 1.2 69 HP trim level, it features the exclusive "Esselunga" badge on the pillar, the numbered plaque in the interior, chrome mirror cabs and specific "Color Therapy" 14" wheels.
The Fiat 500 that starred in the competition is in Pastel White colour with Ivory interior. The standard outfit is lavish, with seven airbags, climate control, Uconnect 5" Radio LIVE infotainment system, AUX-IN and USB port, steering wheel controls and LED daytime running lights.


This record and Fiat's partnership with Esselunga confirm the unique personality that has been central to the Fiat 500 throughout its history and helped ensure its worldwide success. Esselunga decided to celebrate its sixtieth anniversary in business by selecting an outstanding, truly unique car to reward the loyalty of the customers who continue to choose the products and services offered to them every day, affirming the values of customer-focus and uniqueness that Fiat and Esselunga share.


Of the 1,520 winners, the other 25 who have not yet collected their cars will be able to do so during the next few days.


Turin, 19 June 2017

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  • The new campaign for the European launch of the new Fiat 500L starts; based on two subjects, "The Stork" and "Kids".
  • These creative ideas are based on the concept "Let's make room for the next generation".
  • You can view the "The Stork" video at this link.


A new communication campaign gets under way, devoted to the launch of a new Fiat family car, a new model that is now even more 500, even more crossover and even more technological. It was made by the Leo Burnett creative agency and is based on two subjects, "The Stork" and "Kids", which revolve around the concept "Let's make room for the next generation" and describe the unique features of the new 500L from a different perspective. The concept summarises that the new 500L is a new-generation family car, connected, stylish and dedicated to the new generations that will drive tomorrow's world. The multi-subject communication will be available on various media (TV, radio and web) and distributed all over Europe, with a specific schedule for each market.


The whole campaign is based on the concept of the "family", the central theme in positioning the new 500L, which is the ideal car for young families that grow daily and face the changes and challenges of life, such as the arrival of a newborn baby. And it is precisely this happy event that is studied by the "The Stork" video, which reveals the most cool and aspirational side of the new 500L in an unusual and emotional style.


The advert features a stork, which carries a baby and leaves it in front of the door of its new home. As the baby starts to cry, the stork realizes that the house opposite has a new 500L parked outside. The stork decides to fly back and move the baby, now happy and smiling, close to the "Baby Limousine". This emphasises the freedom to choose a family car that is different from the others, because freedom has always been one of the key values of both Fiat and the 500.


"Kids", which will have different variations by country, also features a family theme as its subject. This communication campaignQue also has an international flavour and a focus on children, who are sitting comfortably in the back seat today, but who will be "promoted" to the driving seat tomorrow. They are not just any children, but children with clear ideas, able to express their idea of the world and the future. It is precisely the children's spontaneous and charming point of view that amusingly describes the technical and special features of the 500L. A change of perspective with respect to the usual communications, which represents the family spirit of the new model in an engaging and effective manner.


Both are creative works, with a pleasantly light and playful touch, that capture the spirit of the Fiat 500, highlighting that the new 500L can follow families in their future choices, babies included, always ensuring the iconic style of the 500 and a functionality at the top of its segment. In fact, the new 500L is also part of a family, which started in the sixties with models that had different shapes and characters, but that shared the same values: the Fiat 500, the icon of Made in Italy that in a few weeks, on 4 July, will celebrate its 60th birthday.



Turin, 19 June 2017

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Fiat Chrysler Automobiles is leading the initiatives organised by the side of the G7 ministerial meetings once again. FCA is present today in Cagliari at "Nice to Meet You G7!" organised by the Italian G7 presidency after the summit in Taormina (of which FCA was official partner and vehicle fleet supplier) and in the wake of the "Natural gas and biomethane, national excellences for sustainability" conference held on June 8 in Bologna for the Environment G7. The one-day event is being organised to prepare for the meeting between the seven Transport Ministers which will be held in the city on June 21 and 22, in which innovative projects will be presented with the goal of illustrating the best sustainability and technological excellence of transportation in Italy.

In this scope, FCA is presenting the #BioMetaNow experiment conducted with the CAP Group, the company which manages the Integrated Water Service in the Metropolitan City of Milan. The project consists in driving a Fiat Panda Natural Power for 80 thousand kilometres over a few months using the biomethane produced by the CAP Group from sewage sludge and waste water as fuel. The car will fill up at the Bresso-Niguarda purifying plant in Milan, where the first Italian locally produced biomethane fuel station is about to open. The Bresso purifying plant alone could produce 342 thousand kilometres of biomethane, sufficient to fuel 416 vehicles for 20 thousand kilometres a year: over 8 million 300 thousand kilometres as a whole, equivalent to 200 times the circumference of the Earth.

Furthermore, biomethane - a bio-fuel which can be made from municipal and farming or animal farming waste - contributes to solving the problem of recovering this type of waste in circular economic perspective and its use is fundamental to reach the objective established by the European Union of 10 percent of renewable energy in transports by 2020. In well-to-wheel perspective, i.e. considering the entire energy production and use cycle, biomethane can generate the same advantages in terms of CO2 emissions as electric cars using energy produced from renewable sources: equal to 97 percent less than petrol. Furthermore, it is a renewable and therefore virtually inexhaustible biofuel: Italy will have a biomethane production potential in 2030 from farming alone equal to approximately 8 thousand millions of cubic metres and all methane fuelled vehicles and the distribution network are ready to use this biofuel as from today.

The innovative project was presented by Elisa Boscherini (FCA Italy Institutional Relations Manager) and Michele Falcone (CAP Group Managing Director) in the scope of the projects selected by Cluster Trasporti Italia 2020, the association recognised by the Italian Ministry of Education, University and Research as technological innovation reference in the transport and land and sea mobility systems sector.

The cluster brings together the country's most important national, industrial and scientific organisations operating in the area of road, railway, waterway and inter-modal mobility with the goal of creating synergies between the various supply chains and identifying the future search and innovation directions in the land and sea transport sector. In particular, the association intends to develop the attitude towards a system approach which aims at bolstering Italian made excellences: over 200 thousand workers, 6.4 billion Euro of R&D investment and of 33.3 million Euro in proceeds.

Some eighty Italian organisations are currently members of Cluster Trasporti Italia 2020: universities, research agencies, research and education organisations, public-private associations, trade unions and small, medium and large enterprises, including CRF, Iveco, Magneti Marelli and FCA, which is chairing the cluster for the second term running.


Turin, 20 June 2017

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  • A few months after the Spain debut, the European expansion of Leasys, FCA Bank's mobility and vehicle rental company, continues with the take-over of FCA Fleet Services France activities.
  • New initiatives for professional clients open up direct presence on the French market.


Just a few months after entering the Spanish market, Leasys, FCA Bank's mobility and long-term rental company, comes to France taking over FCA Fleet Services France rental activities. This move is part of the wide-ranging internationalization project that will, in a few months, lead Leasys to offer its services in countries where the banking group is already conducting business.

In particular, the opening of new branches in Spain (April), Germany (starting next Summer) and in Belgium (by the end of the year) - in addition to the integration of the existing companies in the United Kingdom, The Netherlands and, of course, in France - will present the FCA Bank Group with the opportunity to diversify its business and increase its market share by more aggressively offering FCA's renewed range of products to the fleet market, as well as to professional and private targets, starting with the introduction of the Alfa Romeo Stelvio, Alfa Romeo Giulia, Fiat Tipo and Jeep Compass. 


Leasys France welcomes twenty years of activity in the long-term rental business of FCA Fleet Services on the French market. The brand's debut will be marked by the launch of BE FREE PRO, the innovative product created in Italy by Leasys and FCA, which has successfully revolutionized the concept of mobility for professionals. It features simplicity and flexibility thanks to a total technology offering and extremely competitive fees, no advance payments, and, most of all, no early repayment penalties after 24 months of leasing.


The direct presence of Leasys in France will also feature newly-launched digital tools such as the new www.leasys.com/fr website and MyLeasys client portal, which can help clients' fleet managers attain a simpler and more independent handling of their fleets.


At the helm of Leasys France is Denis Vitellaro, under coordination by Rolando D'Arco, General Manager of FCA Bank Group branches in France.


Leasys' solid placement in the Italian market is the basis for its expansion in Europe: established in 2001, for a number of years the company has been at the top of the sector for number of cars registered, and achieved record sales in 2016. Thanks to the expansion in France and in other key markets, Leasys will be increasingly more competitive and able to better meet the needs of its international customers. In France, as well as in all the most advanced European countries, long-term rental indicators have been positive for the last few years while a new concept of mobility is being developed, focused on car use rather than ownership, geared toward saving and sustainability.


Leasys Spa


toll-free number 800 334422


Leasys France


toll-free number 0820201119




A key player in the long-term rental and auto services market in Italy, Leasys SpA is a wholly owned subsidiary of Gruppo FCA Bank, an equal-share joint venture between Fiat Chrysler Automobiles and Crédit Agricole. Established in 2001, Leasys currently manages a fleet of over 100,000 vehicles (automobiles and commercial vehicles of all makes, including many FCA brands) doing business with small, medium and large companies, public agencies, independent professionals and private clients. Through Clickar, Leasys is also amongst the leading dealers of used company cars. www.leasys.com - www.clickar.biz



FCA Bank is a bank that operates mainly in the automobile financing sector with the goal of meeting every mobility need and is a joint venture between FCA Italy, a part of the global automotive company Fiat Chrysler Automobiles, and Crédit Agricole Consumer Finance, a prime organization in the consumer credit market. The company manages financial assets to support the sales of prestigious automotive brands in Europe. The financing and leasing programs offered by FCA Bank are specially designed for sales retail networks, for private customers and for company fleets. FCA Bank SpA does business in 17 European countries and Morocco, either directly or through subsidiaries. As of December 31, 2016, FCA Bank manages a portfolio of 20.4 billion Euro.


Turin, June 22 2017 


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FCA stars in the “Goodwood Festival of Speed 2017”


From 29 June to 2 July, the English county of West Sussex will host one of the most prestigious events of international motor sports. Making an appearance at the happening will be several rare classic Alfa Romeo, Abarth, Lancia and Fiat cars, along with the latest new FCA models, to reassert the eternal link between the icons of the past and the cars currently being produced.


FCA is taking part in the 2017 edition of the famous "Goodwood Festival of Speed" that will be staged from 29 June to 3 July in West Sussex in England. It is considered one of the most important international events dedicated to motor sports. Comprising the Hillclimb Race, themed shows and exhibitions of historical and current cars, it draws a crowd of 200,000 fans and collectors from around the world every year.


Also taking part in the prestigious event are several rare classic Alfa Romeo, Abarth and Fiat cars from the collection of FCA Heritage, the new organisation which coordinates all the company's activities in the world of classic motoring. In particular, Alfa Romeo will be displaying models such as a 1750 GT Am (1970), a 33.3 litre Le Mans (1970), a 155 V6 Ti DTM and a Brabham BT45-Alfa Romeo, all belonging to the Alfa Romeo Historic Museum in Arese dubbed "La macchina del tempo" (information and opening hours on the site www.museoalfaromeo.com). A Lancia Delta Integrale (1991), a Lancia LC 2(1983) and a Fiat 131 Abarth Rally Gr.4 (1976) will be completing the line-up.


The www.fcaheritage.com website is now online. It is the showcase of the FCA Heritage department and the meeting point for everyone who wants to know more on the history, the events and the activities dedicated to the vintage models of the Italian brands of FCA. In this space, vintage Fiat, Abarth, Lancia and Alfa Romeo car enthusiasts and owners can discover new services, sign up for a special newsletter and submit online requests for a certificate of origin. Lancia and Abarth owners can also access the restoration and certificate of authenticity issuing services provided by FCA Heritage.


The classic cars will be on display at the Main Paddock, and some of them will face the main attraction of the Festival of Speed, the "mixed-fast" track of the Goodwood Hillclimb. The almost two-kilometre course begins on a tree-lined road leading through the southern corner of the Goodwood Estate. It then makes a decisive turn in front of the Goodwood House before climbing up a fraught and narrow road enclosed by stone walls and thick woods heading toward the racetrack, which dominates on the top of the majestic South Downs. The difference in height from start to finish is nearly 100 metres making the course particularly technical and difficult, to the point of putting a strain on the skills of concentration and speed of even the best drivers in the world.


The rare cars will be accompanied by the latest new FCA models, confirming that eternal link between the icons of the past and the vehicles currently made by the group. Alfa Romeo's first ever SUV, the Stelvio, will be making its dynamic debut in the UK as the Stelvio takes on the famous Goodwood hill climb. Alfa Romeo will also have the award-winning Giulia on display with the Veloce and the range-topping Giulia Quadrifoglio as well as the 4C Coupé and the Giulietta Veloce.


The English event is also the perfect opportunity to get a close-up look at the latest Abarth products, ranging from the new Abarth 124 spider, which guarantees all the excitement and pleasure of driving a high performance car developed by the Abarth Racing Team, to the newly presented Abarth 695 Rivale and the Abarth 695 XSR Yamaha, the evolution of the Abarth icon that has won over enthusiasts worldwide since 2008. The spotlight will also be trained on the Abarth 124 Rally, a concentrate of pure technology and performance resulting from the experience of Squadra Corse Abarth to bring the brand back to the most glorious and difficult rally races.


Alfa Romeo 1750 GT Am (1970)

Four round headlights, an aggressive raised profile and prominent wheel arches are the features which recall the technologically advanced spirit of the "Giulia Sprint GTA" series. The name GT Am (where "Am" stands for "America") refers to the version derived from the one sold on the North American market where Alfa Romeo marketed the 1750 GTV version with injection necessary for type-approval in the United States. The GT Am - of which 40 units were made - has mechanical injection and its two-litre engine was capable of unleashing up to 220 HP at 7200 rpm. The body is made of steel with side and rear plastic panels to reduce its overall weight. With this model Autodelta achieved spectacular results, which culminated in 1970 with the European Touring Car Championship, and in the following year it placed first in the constructors' category in the same championship.


33.3-litre Le Mans (1970)

The 33.3-litre with six-speed gearbox is the development of the previous "two-litre" version. It was fitted out with a 2998 cc, V8 engine with four valves and indirect injection and delivered 400 HP at 8000 rpm. The monocoque bodyshell chassis was formed by aluminium and titanium panels with a wheelbase practically the same as the 33.2. Its top speed was 330 km/h, and it was the 1971 version that collected the highest number of wins, including the one at the Targa Florio with Vaccarella and Hezemans.


Alfa Romeo 155 V6 Ti DTM (1993)

The car competed in the Deutsche Tourenwagen Meisterschaft (DTM) which was by far the most prestigious touring car racing championship in the early nineties. At first, all competitors were exclusively German but then in 1993 Alfa Romeo decided to take part officially with the 155 V6 Ti driven by Alessandro Nannini and Nicola Larini and with other cars entered by semi-official teams.

The debut was resounding: the 155 V6 Ti won both rounds in the first race in Zolder (Belgium). By the end of the season, Larini had won no fewer than 10 out of 20 races, which added to Nannini's two wins and the many podiums and good standings of the two Italians, secured the constructors' title for Alfa Romeo and the drivers title for Larini. It was nothing short of a shock for the Germans, who reluctantly accepted that the top level 1993 DTM championship had gone to an Italian brand in the year of its debut.


Brabham BT45-Alfa Romeo (1977)

The exciting story of this race car began in 1976, after the World Sportscar Championship won by the "33 TT 12" in 1975, when Autodelta - the Alfa Romeo racing department - decided to join Formula One by supplying the Brabham team with the 500 HP 12-cylinder boxer engine on the "33" itself. Actually, Alfa Romeo had already supplied the engines for a March car in 1971, but the experiment was immediately put on hold. The so-called "Brabham-Alfa" was presented in 1976. The car maintained the classic "Martini Racing" livery with the base colour switched from white to red, to honour the Italian auto maker. The entire operation was orchestrated by the engineer Carlo Chiti, founder of Autodelta, and by Bernie Ecclestone, who owned the Brabham team at the time. The talented Gordon Murray designed the car, built around the overall dimensions of the Alfa Romeo "flat" engine and distinguished by two side periscope scoops to feed the twelve cylinders. In 1976 the official drivers of the Brabham "BT45" were Argentinian Carlos Reutemann (ARG) and the Brazilian rising star Carlos Pace (BRA). This initial season was "preparatory": the three fourth standings, two of which by Pace and one by Reutemann, were the most significant results.


Fiat 131 Abarth Rally Gr.4 (1976)

Based on the two door body of the first series, the Fiat 131 Abarth Rally was equipped with a four-cylinder twin camshaft engine derived from the Fiat two-litre and developed by Abarth. The road version had a 1995 cm3 displacement and delivered a power of 140 HP beefed up to 235 on the racing version. It was the "golden age" of the so-called Group 4: technical rules allowed teams to convert everyday family sedans into authentic race cars. The brand won the constructors' world championship for the first time after its debut in 1977 with the Fiat 131 Abarth Rally. The title was successfully defended the following year and won once again in 1980 thanks to the many victories of the duo Markku Alén - Walter Röhrl: the German won the drivers' championship title in 1980. Had there been an official drivers ranking in 1977 and 1978, Alén would have been world champion already back then.


Lancia LC 2 (1983)

The design of the LC 2 benefited from the experience gathered over four racing seasons: Lancia returned to competitions in 1979 with the Beta Montecarlo Turbo, which made its debut at the 6 Hours of Silverstone and also took part in the Coppa Florio, once again driven by Riccardo Patrese. Lancia won the World Sportscar Championship and the German Sports Championship in 1980 and repeated the daring feat in the World Endurance Championship in 1981. While 1982 was an interlocutory year, 1983 was that of the LC 2, the first Group C car made by Lancia. The engine - a 2.599 cc V8 with four valves per cylinder - was made by Ferrari: it featured one-of-a-kind Weber indirect electronic injection and was supercharged by two large KKK turbines. Peak power was approximately 950 HP. The frame monocoque was made of Avional with front and rear magnesium ribs. Pininfarina fine-tuned the aerodynamics and created the bodywork which, despite not fitting side skirts, had remarkable ground effect. The LC 2 was not very successful in its debut season: despite the teething problems, it took a few pole positions and won the race in Imola, the last of the season, with Teo Fabi-Hans Heyer. The LC 2 was further developed over the next three years (1984, 1985 and 1986) and celebrated a one-two in 1984 with Patrese-Nannini and Wollek-Barilla at the Nine Hours of Kyalami. Other important results were Patrese-Wollek-Baldi's win in the 24 Hours of Spa in 1985, while De Cesaris-Nannini came second in Monza in 1986.


Lancia Delta HF Integrale 16v Gruppo A (1989)

The Lancia Delta Integrale was the star of the thrilling Group A Rally World Championship in 1991 when the constructors' title went to Lancia and the drivers championship to Juha Kankkunen, who had been the undisputed leader of the season. The Finn, once again with team mate Juha Piironen, prevailed in the Safari Rally, the Acropolis, the 1000 Lakes Rally, in Australia and in Britain. He totalled five wins at the wheel of the car which had achieved a perfect level of performance and reliability after the resounding successes that it had reaped since its first appearance in 1987. Lancia was competing with the Delta 4WD fitting a two-litre turbo engine and all-wheel drive. Over 5000 standard production units were made and the car was approved in Group A and Group N. It debuted in the Montecarlo Rally in 1987, the first of the Championship, with an assertive one-two: Miki Biasion first and Juha Kankkunen second. It was the first of a long series of wins which propelled Lancia to win the constructors' championship and Kankkunen the drivers'. The one-two in Montecarlo 1987 was repeated the following year. The World Sportscar Championship ended with 10 wins in 11 races and continued in 1989, when the Delta broke another record winning all 12 races in the World Sportscar Championship calendar in a row. This was followed in 1990 by another triumphant season for Lancia, which won the World Sportscar Championship once again.

The Lancia Delta HF Integrale 16v Group A fitted a four-cylinder twin cam engine with 16 valves and supercharged with turbocharger. It delivered 295 HP at 7000 rpm and could propel the car at 215 km/h. Permanent all-wheel drive, three differentials, six-speed dog ring gearbox and front and rear independent suspension with MacPherson elements completed the technical features of the car.



On the iconic backdrop of Goodwood, Mopar®, the official partner of FCA brands for customisation and after-sales services, is introducing an exclusive colour line dedicated to Alfa Romeo Stelvio featuring elegant glossy dark Miron colour grille "V, mirror caps, rear skid plate and 20-inch alloy rims.




Turin, 23 June 2017

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